Betsy Holloway
Associate Professor of Marketing and Hackney Family Research Fellow
(205) 726-4109
bbhollow@samford.edu
Room 310 DBH
Dr. Betsy Bugg Holloway serves as an associate professor of marketing and the Hackney Family Research Fellow in the Brock School of Business at Samford University. In this role she teaches courses in both the undergraduate and graduate (MBA) programs, including Marketing Management, Marketing Research, International Marketing, and Social Entrepreneurship.
Dr. Holloway earned her B.A. degree from Vanderbilt University, an M.B.A. degree from Samford University, and her Ph.D. in Marketing from the University of Alabama. Prior to her academic career, Dr. Holloway held several positions in international marketing, and was most recently the director of international business development for a global pharmaceutical firm, Scandipharm Inc., (now Axcan Pharma). In this position she managed offices in Argentina, United Kingdom, Denmark, and Switzerland, and was responsible for all international sales and marketing efforts. Dr. Holloway has extensive international travel experience in approximately 60 foreign countries, and has working knowledge of French, Spanish, and Japanese languages. She lived previously in England (1974 & 1981), France (1985), and Japan (1992).
Dr. Holloway’s research interests include services marketing, service failure and recovery, retailing, and online service delivery. She regularly presents her research at academic conferences in the U.S. and abroad, and her work has been published in some of the top marketing journals, including Journal of Service Research, Journal of Business Research, Journal of Personal Selling and Sales Management, Journal of Interactive Marketing, and Journal of Services Marketing. She presently serves on the editorial review boards of Journal of Marketing Theory and Practice and Journal of Services Marketing Quarterly.
Dr. Holloway is engaged in a wide array of community organizations, both in the local community and beyond. She currently serves on the board of directors of Omicron Delta Kappa national leadership honorary, the YWCA of Central Alabama, the IPC Foundation, and the Birmingham chapter of the American Red Cross. Her previous board service includes the Alabama Ballet, the Alabama World Trade Association, and the Vanderbilt University Board of Trust, where she was appointed a Young Alumni Trustee for her class and served from 1992-1996. Dr. Holloway is actively engaged in her discipline, and is a member of the American Marketing Association, the Academy of Marketing Science, and the Society for Marketing Advances.
Dr. Holloway is married to Jimmy Holloway, a local real estate developer, and is the proud mother of two daughters, Brooke and Bebe.
Faculty & Staff
Administration
- Beck A. Taylor
Dean, Professor of Economics - James P. Reburn
Associate Dean, Professor of Accounting - Barbara Cartledge
Director of Undergraduate Programs - Larron C. Harper
Director of Graduate & Executive Education Programs - Kara Kennedy
Director of External Affairs - Robert Blakely
Major Gifts Officer - Franz Lohrke
Chair, Department of Entrepreneurship, Management and Marketing - Stefan Norrbin
Chair, Department of Economics, Finance and Quantitative Analysis - John Knapp
University Professor and Mann Family Professor of Ethics and Leadership and Director, Frances Marlin Mann Center for Ethics and Leadership - Lowell S. Broom
Chair, Department of Accounting & Management Information Systems, Professor of Accounting - Carrie Anna Pearce
Director, Academic Internship Program - John M. Venable
Director, The Community Banking School at Samford University & Assistant Professor of Finance - Ivy Alexander
Department Secretary-Economics, Finance & Quantitative Analysis - Doshia Bennett
Secretary to the Dean - C. Hope Dahlke
Executive Assistant to the Dean and Chief of Staff - Gretchen Dorsey
Academic Advisor - Kathey Gassner
Program Assistant - Undergraduate Programs - Yolanda Long
Assistant to the Associate Dean - Lucy Phillips
Program Assistant - Graduate and Executive Education Programs - Ginger Robertson
Department Secretary - Marketing, Management, and Economics
Department of Accounting & Management Information Sytems
- James P. Reburn
Associate Dean, Professor of Accounting - Lowell S. Broom
Chair, Department of Accounting & Management Information Systems, Professor of Accounting - William H. Belski
Assistant Professor of Accounting - Sharon S. Jackson
Assistant Professor of Business - Cynthia Frownfelter-Lohrke
Professor of Management Information Systems - Dennis W. Price
Assistant Professor of Accounting - Douglas L. Smith
Associate Professor of Accounting
Department of Economics, Finance & Quantitative Analysis
- Beck A. Taylor
Dean, Professor of Economics - Stefan Norrbin
Chair, Department of Economics, Finance and Quantitative Analysis - Jennings B. Marshall
Professor of Economics - Jeremy Thornton
Assistant Professor, Coordinator of Social Entrepreneurship Program - Onsurang (Onnie) Norrbin
Assistant Professor - Melissa Woodley
Assistant Professor of Finance - Thomas W. Woolley
Professor of Statistics
Department of Entrepreneurship, Management & Marketing
- Barbara Cartledge
Director of Undergraduate Programs - Larron C. Harper
Director of Graduate & Executive Education Programs - Franz T. Lohrke
Chair, Department of Entrepreneurship, Marketing and Management - John M. Venable
Director, The Community Banking School at Samford University and Assistant Professor of Finance - Charles M. (Chad) Carson
Assistant Professor - Betsy Holloway
Associate Professor of Marketing and Hackney Family Research Fellow - Steven T. Jones
Associate Professor of Finance - Archie Lockamy, III
Margaret Gage Bush Professor of Business and Professor of Operations Management - David L. Loudon
Professor of Marketing - Robert W. Service
Professor of Management
Adjunct Faculty
- Edward J. Coyne, Sr.
Assistant Professor - George Ford
- John Kottmeyer
- Douglas L. McWhorter
- Mike Teel
- Michelle Wales