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Marketing Major

  course requirements 

A BSOB Marketing major prepares students to pursue careers in advertising, sales, market research, retailing, product management, sports marketing and public relations.

  • Students have conducted comprehensive market research projects for a variety of businesses including Ronald McDonald House Charities of Alabama, The Harbert Center and Birmingham Health Action Partnership.
  • Electives include International Marketing, Sports Marketing, Marketing Communications, and two courses in Sales.
  • In the Sports Marketing class, students study the marketing process as it applies to sports teams, events, and merchandise. In January, the course was taught overseas in London.
  • Recent Marketing majors have accepted exciting jobs with companies including: Eli Lilly, Daxko, Vitamin Water, Equifax, and Chick-Fil-A.