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Peters and Mertz Paper on Human Trafficking on Social Media and its Implications for Brands Recognized as Best in Track by Society for Marketing Advances
Courtney Peters and Breanne Mertz, assistant professors of marketing in Samford University’s Brock School of Business, were participants in the Society for Marketing Advances (SMA) annual conference on November 8 - 11, 2023 in Fort Worth, Texas.
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Samford Sports Business MBA students make an impression at the prestigious Case Cup
On the last weekend in February, Samford University sent a team of four Sports Business MBA students to compete in the Case Cup at the National Sports Forum in Pittsburgh. It was the first time the school had been invited to participate in the premier case-style competition for aspiring sports industry professionals.
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New Vulcan Materials Company/Bennie Bumpers Scholarship Supports Samford Risk Management and Insurance Students
The Vulcan Materials Company/Bennie Bumpers Endowed Scholarship supports students studying risk management and insurance and honors the career of Bennie Bumpers '63.  
 
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Brock School of Business Real Estate Concentration Opens New Professional Doors for Students
Samford University’s Brock School of Business launched its new real estate concentration for business majors in the fall 2023 semester. Since its launch, the concentration has grown quickly. The program offers students a multifaceted toolkit for understanding the intricacies of the real estate industry, including property markets, investment strategies and real estate law.
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The Legacy of Samford’s Ladies: Women’s History in the Archives
The university has watched the history of women in Alabama unfold from the ratification of the 19th Amendment, civil rights, shifting workplace dynamics, notable missionaries, authors, government leaders, and much more.
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MBA Student Titus Moore Embodies Entrepreneurial Spirit with New Internships and Company Launch
Student-athlete Titus Moore, a marketing graduate and current MBA student, had two prestigious internships with Coca-Cola and Danone the past two summers and is currently running his own direct-to-consumer company, Moore’s Granola.
 
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Brock School of Business Hosts Inaugural Sales Summit for Aspiring Sales Professionals
Samford University Brock School of Business hosted its inaugural Sales Summit on Feb. 23. Following opening remarks from Dean Chad Carson, the half day summit provided an opportunity for aspiring sales professionals to learn more about various types of sales careers, industry trends and best practices.
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Atlanta Braves Executives Continue Mentorship Program with Samford Students
Trying to gain professional connections can be an isolating experience for students who are about to join the workforce. The Atlanta Braves are bridging that gap with Samford University students, one mentorship experience at a time.
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MBA Student Titus Moore Wins Regional Round of Global Student Entrepreneur Awards
Samford University’s Brock School of Business hosted the regional round of the Entrepreneurs’ Organization (EO) 2024 Global Student Entrepreneur Awards (GSEA). Student-athlete Titus Moore, a 2023 marketing graduate and current MBA student, won a $2,000 prize after presenting his business, Moore’s All-Natural Granola Bars.
 
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Brock School of Business Partners to Bring National Entrepreneurship and Innovation Conference to Birmingham
In January, Brock School of Business collaborated with other higher education institutions across the state of Alabama to sponsor the United States Association for Small Business and Entrepreneurship (USASBE) 2024 conference. This year’s event was based on the theme “Forging the Future Together” and brought together a national community of like-minded professionals to discuss the evolving landscape of entrepreneurial education. 
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Making Sports Safer: Samford Work Advances Student-Athlete Wellness
Since its inception in 2017, Samford University’s Center for Sports Analytics has focused on research in the areas of sports business analytics, performance analytics, and human performance analytics. Now, with the increasing concern about sports related injuries and mental health, experts in the center are adding a new focus to the work of the center to help make sports safer for student-athletes. 
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Samford Startup Program Encourages Entrepreneurial Thinking and Fosters Innovation
The Samford Startup is a student-focused incubator program that promotes a supportive environment for students to launch and run their own business. This community of like-minded individuals provides opportunities for students to learn more about business, enterprise and innovation.
 
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Brock Scholars Program Enhances Student Experiences
Samford University's Brock Scholars program empowers high-achieving business students to supplement their educational experience. The program is especially helpful for students whose career goals call for curriculum different from a traditional business major. The goal of the Brock Scholars program is to cultivate confident industry leaders through effective communication skills, quantitative literacy, teamwork and moral development.
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Bulldog Investment Fund Celebrates 15 Years of Fostering Student Experiences
The Bulldog Investment Fund in Samford University’s Brock School of Business teaches students the intricate art of investment management by collaborating and tackling real market issues. Housed in the Stifel/Merchant Capital Portfolio Management Room in Cooney Hall, the Bulldog Investment Fund allows students to analyze real stocks and invest real dollars from the $3.6 million student-managed investment fund.
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Nichols, Longtime Leader of Executive Education Program in Samford’s Brock School of Business, Retires
Bruce Nichols, who served as the director of the Executive Education program in Samford University’s Brock School of Business for more than 15 years, retired in December 2023. 
 
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Samford University Provost Distinguished Lecture Returns March 14
Samford University's Office of the Provost Distinguished Lecture series returns on Thursday, March 14, in partnership with Howard College of Arts and Sciences Department of Biblical and Religious Studies. Nijay K. Gupta, PhD, a professor of New Testament at Northern Seminary, will be the guest speaker.
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Brock School of Business Professors Discuss Inaccuracies of AI
New Artificial Intelligence (AI) tools made a noticeable entrance into many industries in 2023, including education. Some educators are skeptical about embracing this new technology, however both students and professional writers are seeking to utilize AI.
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Empowering Minds: New University Fund Encourages Institutional Innovation
In fall 2022, Samford launched a new initiative called the Innovation Fund to promote creativity among its academic and cocurricular programs.