To support the Samford University brand and bring our words and images to life, we must present a strong and consistent visual identity. The coordinated use of our university logo along with a consistent typographic style, allows our colleges, schools, departments and related organizations to represent themselves within the larger university. Our established blue and red color scheme distinguishes us from other universities. A defined photo style allows us to tell our story through images that capture our unique personality. We use these design elements to create a unified visual identity for the university.