What to Say

To effectively connect with our audiences, we must tell Samford stories with a distinctive voice that reflects our brand personality. The tone of our stories should be confident and genuine, written in a vibrant, easy-to-read style. We can do both by what we say and how we say it.

 Provide vivid, specific examples to back up what we say about Samford and establish context.

•  Use Samford’s people and their stories to convey our messages.
•  Demonstrate how and where Samford makes a difference.
•  Make the message personal; put a face on our achievements.

 The Office of Marketing and Communication staff is available to assist with your writing needs for whatever medium you may be using.