Samford University’s senior class, which graduated May17-18, has been selected as the brand ambassadors for May.
The person who nominated the class said, “This year’s class,collectively, has done more to promote Samford spirit in their involvement andleadership than any senior class in recent memory. Add to that their effortswith the senior class [fundraising] campaign, and you have a great group ofbrand ambassadors for Samford.”
During their four years at Samford, class members had beeninstrumental in organizing and leading the Red Sea student spirit group,pregame tailgating activities, community service projects and a variety ofother initiatives. Several class members also held regional or nationalleadership roles in various organizations and had their academic workrecognized regionally and nationally.
Several members of the class had been recognizedindividually earlier in the year as brand ambassadors of the month.
“When the person suggested the senior class as brandambassadors of the month, it seemed like an obvious choice. I even selfishlysaid to myself ‘why didn’t I think of that?’,” said Philip Poole, who overseesthe brand ambassador initiative. Poole is executive director of Samford’sOffice of Marketing and Communication.
The “brandambassador of the month” project was launched in January to promote the conceptof every member of the university community as a "brand ambassador."
"Everymember of the university community – students, employees, alumni, parents andall friends of the university -- represent Samford in all that they do,"said Poole. "It is important for us to recognize that we are brandambassadors and to put our best foot forward whether answering the telephone,greeting someone on campus or responding to an inquiry from aconstituent."
But, Pooleadded, it also includes representing the university in the community, helpingto tell the Samford story to those who may not be familiar with the universityand ensuring that the university's brand is positively depicted.
Nominations forbrand ambassador of the month should be submitted in writing to firstname.lastname@example.org.