White to Chair AMA National Sports Marketing SIG
Published on May 7, 2014
Samford University’s Brock School of Business faculty member Darin White was recently appointed the chair of the national American Marketing Association’s Sports Marketing Special Interest Group. The group is an international academic body that is charged with expanding the knowledge base of the field of sports marketing as well as further developing the sports marketing academic community through activities which involved research, teaching and the practice of sports marketing.
“This is a very prestigious honor to have one of our professors chosen to chair this position at the national level,” said Howard Finch, dean of the Brock School of Business. “Darin’s passion for sports will make him very successful in this role.”
White joined Samford’s Brock School of Business in 2009 as an associate professor in marketing. The Brock School established the sports marketing concentration and program in 2013. The program allows enrolled business students the opportunity to specialize in sports marketing. White was appointed the coordinator of the program at that time.
White added, “I am looking forward to putting Samford University on the map in the area of sports marketing in my role with the American Marketing Association. I am honored to have this opportunity to serve in this capacity.”
About the Brock School of Business: U.S. News & World Report ranks Samford 3rd among regional universities in the South, and the university is widely acknowledged as a leader in liberal arts and professional school education. Samford University’s Brock School of Business has a long history of achievements in business education. The university has offered degrees in business and commerce since 1922. In 1965, the School of Business was established to offer both bachelors and masters degrees in business. It was formally named the Brock School in 2007 for Birmingham banker and Samford trustee Harry B. Brock Jr., reflecting his long career in business and his commitment to high quality business and entrepreneurship education. The Brock School of Business holds AACSB Accreditation, the benchmark of quality worldwide and the most widely sought after standard of excellence by U.S. business schools. Learn more at www.samford.edu/business.
About the American Marketing Association: The American Marketing Association (AMA) was established in 1937 by visionaries in marketing and academia. Today, the AMA has grown to be one of the largest marketing associations in the world, with over 30,000 members who work, teach and study in the field of marketing across the globe. As the leading organization for marketers, AMA is the trusted go-to resource for marketers and academics. We are counted on as the most credible marketing resource where our members can stay relevant with knowledge, training and tools to enhance lifelong learning and obtain valuable information and connections. The AMA is constantly innovating and evolving, helping to shape the field as well as keep abreast of the changing global marketplace to help our members excel in their careers. No other organization provides more ways for marketers and academics to connect with the people and resources they need to be successful.