enhttps://www.samford.edu/business/news/defaultAdd this address to your favorite feed reader to receive the latest news from Samford University's Brock School of Business.Copyright, Samford University. All rights reserved.csmith63@samford.eduWearable health devices like Oura, Whoop, Dexcom Stelo and Apple Watch are generating unprecedented data on sleep, glucose, heart rhythms and stress, yet a study co-authored by Mary P. Harrison of Samford University’s Brock School of Business finds a growing disconnect as health care systems remain focused on episodic, reactive care, creating real consequences for consumers.Mon, 13 Apr 2026 00:00:00 -0500https://www.samford.edu/business/news/2026/Samford-Business-Faculty-Research-Examines-How-Wearable-Health-Devices-Shape-Consumer-Well-Being.aspxhttps://www.samford.edu/business/news/2026/Samford-Business-Faculty-Research-Examines-How-Wearable-Health-Devices-Shape-Consumer-Well-Being.aspxJacob and Suzanne Simmons have been named Alumni of the Year by Samford's Beeson Divinity School. Jacob '06, MDiv, MBA '09, serves as pastor of Hope Community Church in Birmingham, while Suzanne '08, MDiv '11 is a Clinical Pastoral Education (CPE) educator at UAB Hospital.Fri, 10 Apr 2026 00:00:00 -0500https://www.samford.edu/beeson-divinity/news/2026/Beeson-Divinity-School-Names-Jacob-and-Suzanne-Simmons-Alumni-of-the-Year.aspxhttps://www.samford.edu/beeson-divinity/news/2026/Beeson-Divinity-School-Names-Jacob-and-Suzanne-Simmons-Alumni-of-the-Year.aspxFollowing a national search, Samford University has named Bradley E. Lail, PhD, CPA, dean of Brock School of Business, effective July 1, 2026. Mon, 23 Mar 2026 00:00:00 -0500https://www.samford.edu/business/news/2026/Bradley-E-Lail-Named-Dean-of-Brock-School-of-Business.aspxhttps://www.samford.edu/business/news/2026/Bradley-E-Lail-Named-Dean-of-Brock-School-of-Business.aspxThis spring, students from Samford’s Brock School of Business placed third in the National Collegiate Sports Analytics Championship. During the event held in Nashville, the team of undergraduate students received tops honors for their performance and earned several individual awards. Wed, 11 Mar 2026 00:00:00 -0500https://www.samford.edu/business/news/2026/Business-Students-Place-Third-in-the-Nation-at-Sports-Analytics-Championship.aspxhttps://www.samford.edu/business/news/2026/Business-Students-Place-Third-in-the-Nation-at-Sports-Analytics-Championship.aspxAs AI continues to transform industries worldwide, Darin White, Margaret Gage Bush Distinguished Professor of Business at Samford University Brock School of Business, is encouraging students and professionals to think carefully about its impact. Wed, 04 Mar 2026 00:00:00 -0600https://www.samford.edu/business/news/2026/Faculty-Member-Highlights-Faith-Centered-Approach-to-AI.aspxhttps://www.samford.edu/business/news/2026/Faculty-Member-Highlights-Faith-Centered-Approach-to-AI.aspxMadison Hamilton, a junior marketing and entrepreneurship student, is a member of the Samford Startup student business incubator program. Founder of Stitched By Madison, Hamilton won the national round of the Global Student Entrepreneur Awards (GSEA), advancing to the North America Regionals in Chicago where she competed in March.Thu, 26 Feb 2026 00:00:00 -0600https://www.samford.edu/business/news/2026/Samford-Startup-Student-Business-Owner-Advances-to-North-American-Finals-of-the-Global-Student-Entrepreneur-Awards.aspxhttps://www.samford.edu/business/news/2026/Samford-Startup-Student-Business-Owner-Advances-to-North-American-Finals-of-the-Global-Student-Entrepreneur-Awards.aspxIn recognition of Women’s History Month in March, Samford University’s Brock School of Business will host its second annual Women in Business Brunch, Tuesday, March 3. Fri, 30 Jan 2026 00:00:00 -0600https://www.samford.edu/business/news/2026/Brock-School-of-Business-to-Host-Second-Annual-Women-in-Business-Brunch.aspxhttps://www.samford.edu/business/news/2026/Brock-School-of-Business-to-Host-Second-Annual-Women-in-Business-Brunch.aspxSamford University's Brock School of Business has launched the Brock Consultancy, a faculty-led, student consulting agency that provides marketing research and consulting services to local businesses and organizations. Tue, 20 Jan 2026 00:00:00 -0600https://www.samford.edu/business/news/2026/New-Student-Consulting-Agency-Strengthens-Experiential-Learning-and-Career-Preparation.aspxhttps://www.samford.edu/business/news/2026/New-Student-Consulting-Agency-Strengthens-Experiential-Learning-and-Career-Preparation.aspxThis fall, faculty members in Samford University’s Brock School of Business—Mary Harrison, Nathan Kirkpatrick and Darin White—published a timely sports business case titled “Power Play: The Future of College Football in an Era of Centralization”Mon, 08 Dec 2025 00:00:00 -0600https://www.samford.edu/business/news/2025/Samford-Faculty-Publish-in-Leading-Sports-Journal.aspxhttps://www.samford.edu/business/news/2025/Samford-Faculty-Publish-in-Leading-Sports-Journal.aspxFor Emily Ehrnschwender ’17, data analytics has been a passion since her days at Samford. Now she channels that passion as senior analytics manager at WHOOP.Mon, 08 Dec 2025 00:00:00 -0600https://www.samford.edu/business/news/2025/Turning-Analytics-into-Impact-at-WHOOP.aspxhttps://www.samford.edu/business/news/2025/Turning-Analytics-into-Impact-at-WHOOP.aspx