Academic Program Promotion Guide

Thank you for taking the time to help Web Services promote your academic program on the Web. Statistics show that program pages are your best opportunity to attract new students or students transitioning from another program to your program of study.

Providing the most complete and accurate information possible will help us communicate the relevance and value of your program to prospective students. We recommend using the Academic Program Promotion Worksheet to collect the all of the requested information before you start filling out the form.

Sample Program Page

Program Identification

Program Overview

Describe the essence of your program in one or two paragraphs.

List the key knowledge, skills and concepts a successful graduate will gain during this course of study.

List the typical personality traits of successful students in this program.

List the key reasons a prospective student might choose this program over a similar program at another university.

Career Preparation

Describe the ways in which this program specifically prepares students for their future careers.

List some of the potential career paths graduates might pursue with this degree.

List companies and organizations where students have held internships.

List companies and organizations where students have held fellowships.

Accolades & Alumni

List national awards or recognition granted to your program, students, faculty and alumni.

List some of the career paths graduates of your program have taken.

List notable alumni along with a corresponding year of graduation.

List nationally recognized faculty along with the award or recognition and year recognized.

Provide student, alumni or industry leader testimonials. Be sure to include the following: name, year of graduation, current job title and company or organization name.

Suggested Media

Enter the url of an introductory YouTube or Vimeo video for this program, or schedule a video shoot.

Select photos for this page or request a photo shoot.

Contact Information

Please provide the contact information for the individual responsible for this program.