Website Build Guide

This is the second guide in the web development process. It will build on the information gathered and lists created during the planning stage to help you collect and organize your content around the benefits you provide for your target audience as well as help us determine the functionality needed to make your project a success.

Preferred Web Address

Since the majority of Samford's website traffic comes from search engines and since visitors cannot be expected to understand Samford's internal management structure, Web addresses are assigned based on search engine optimization and information architecture best practices. However, in cases where a shorter address is required for print, we can create a shortcut based on your preference. We generally recommend the shortest possible commonly understood identifier or acronym for your office (i.e. hr).

Define Site Functionality

Does your site require online payment for products, services or registration?

Please include any special instructions or functionality you would like.

Gather Content and Media

It’s much easier to build your site when you have all the components on hand. You may still have to collect a few things along the way, but the more you have on hand, the faster and smoother the next steps will proceed.
  • Collect or create text that supports your goals and objectives.
  • Collect or create images, audio and video that illustrate your marketing messages and unique selling point.
  • Give each piece of content a title and keep a list of all the content titles you create.

Organize Your Content

Using your objectives, your audience and your content list, it’s time to create a content map for your site. It is critical to approach content organization from your client’s perspective. Many sites mistakenly publish content based on internal organization. However, internal structures that make sense within the context of your organization’s culture aren't always obvious to visitors. Be sure to think in terms of visitor objectives, tasks, benefits and identities.
In the field below, list the audiences identified in your planning guide, then for each of your content titles ask, “Which audience does this content serve?” When you have an answer, insert the content title below the corresponding audience.
In the field below, list the audience objectives identified in your planning guide. Then for each of your content titles ask, “Which objective does this content support?” When you have an answer, insert the content title below the corresponding objective.
In the field below, list the calls to action identified in your planning guide. Then for each of your content titles ask, “Which calls to action does this content support?” When you have an answer, insert the content title below the corresponding call to action.

Contact Information

Let us know who you are. We’ll evaluate your information and contact you within two business days to prepare for the next step.