Thank you for being a SAMbassador! Use the resources below to demonstrate your loyalty, passion, and love for our students on April 5-6. Every post, email and text you share will contribute to the success of #SUBigGive and help us achieve our goal of 1,841 donors to show our love for Samford and make a difference in the lives of students. Thank you for your support!

Communication Calendar

Samford will be sending targeted emails and making social media posts beginning March 15. But your peer-to-peer outreach is essential to our success. Here's a suggested communications timeline for your own messaging:

March 1- March 30

Register as a SAMbassador. You can request your “For the Love” sign, join the SAMbassdor Facebook group or ask for a list of classmates to contact by simply completing form below.

SAMbassador Registration

March 22-March 29

Announce #SUBigGive on social media! Tag your former classmates and friends to encourage them to save the date. Share the official save the date video. Update your Facebook profile picture with our Big Give frame.

March 29

Attend virtual SAMbassador training. You will learn how to spread the word about the Big Give, add your own story, and even track your influence in real-time.

Watch Now

April 4

Remind your friends that tomorrow is #SUBigGive. See below for Sample Social Media Posts

April 5

Make your gift using the button below. Post throughout the day and tag your friends to remind them to #SUBigGive.

Give Today

April 6

Share the results and thank you video.

Sample Email


Dear _______:

This year’s theme is For the Love of Samford and we are encouraged to share why we love our university through this tagline. For example, I’m giving For the Love of ________. This _____ means a lot to me because ____________.

Please make your gift today at and help us reach our goal and support opportunities that are truly life-changing. You can direct your gift to any area of campus most meaningful to you.

When Samford Bulldogs come together, love is shared across campus and into all of our communities.



P.S. Help keep the momentum of the Big Give going on social media. Use the hashtag #SUBigGive every time you post to contribute to the success of the Big Give.

Social Media Tips and Examples

Update your Facebook profile picture with our Big Give frame and share your support via social media and text with other Samford alumni and friends, encouraging them to participate. You can tag other alumni and Samford friends, maybe share memories or photos (Step Sing photos are always a hit) – anything that encourages the Samford spirit. Please encourage gifts to be made before 7 p.m. on April 6. Use the hashtag #SUBigGive and include a link to the giving page ( This is a great opportunity to re-connect with your Samford community.

Here are some suggested posts:

I gave to Samford, for the love of _________! What do you love about Samford? Give today and spread the love! #SUBigGive.

I gave Today For the Love of _______ because I care about _____. Make your #SUBigGive gift today at

I gave Today For the Love of _______ in honor of _____. Make your #SUBigGive gift today at

Love is the cornerstone of everything Samford provides its students, community, and the world. Please spread the love and give a gift of any amount Today for the #SUBigGive.

Be sure to personalize your posts and include old photos and/or the giving graphics included on this page, a link to the giving site (, and your enthusiasm.

Social Media Downloads

Be a GiveCampus Advocate

GiveCampus connects donors and their peers by making giving to and getting involved with Samford’s Big Give easy, fun, and rewarding! You can spread the word about the Big Give, add your own story, and even track your influence in real time. Here’s how to become an effective Advocate in 4 easy steps:

1) Sign up for a GiveCampus user account.

Visit the Samford GiveCampus page and click ‘Sign Up’ in the top right of the page. Once you sign up and log into your GiveCampus user account, you can become an Advocate for the Big Give by taking one—or better yet, all!—of the following steps outlined below.

2) Consider your own gift.

Great advocates lead by example, and you can leverage your gift to encourage others to give!

Offering a Match means that you’ll give a donation for each dollar or donor that the campaign receives up to your specified maximum gift amount. You can restrict Matches based on affiliation groups, class years, or even a specific group of friends.

Offering a Challenge means that you’ll give a gift only if the campaign receives a certain number of donors or dollars after you set up the Challenge. Challenges cannot be restricted to specific donor groups.

3) Create a Personal Plea.

A Personal Plea is a quick video in which you tell the Samford community why you’re excited about the campaign, and why others should get involved. Filming a short video on your cell phone is all you need to do to add your story to the campaign! After recording your video, head to the Advocates tab on the campaign page to upload your Personal Plea.

Tips for a Great Video

4) Share the campaign link.

The built-in sharing buttons (located underneath the campaign video and on the Advocates tab) generate a campaign link that is unique to you. When you use these buttons to share the campaign link while logged into your GiveCampus user account, the number of clicks, gifts, and dollars generated by your outreach will be tracked next to your name on the Advocates tab. Share on Facebook and Twitter to blast your friends’ feeds with news about the campaign, and share over text and email to make direct, can’t-ignore, peer-to-peer asks. Share early and share often!

Have questions about becoming an advocate for the Big Give?
Contact Rhonda P. White at 205-726-4371 or