SAMbassador Toolkit

Thank you for being a SAMbassador! Use the resources below to demonstrate your loyalty and passion for our students on August 11-12. Every post, email and text you share will contribute to the success of #SUBigGive and help us achieve our goal of 500 donors to Bring Back the Bulldogs. Thank you for your support!

Communication Calendar

Samford will be sending targeted emails and making social media posts beginning July 20. But your peer-to-peer outreach is essential to our success. Here's a suggested communications timeline for your own messaging:

July 27

Announce #SUBigGive on social media! Tag your former classmates and friends to encourage them to save the date. Share the official save the date video.

July 27 – July 31

Encourage your friends to join you as a Giving Day Ambassador. You can send them to the SAMbassador page or contact Rochelle Harrison at

August 3 -9

Update your Facebook profile picture with our “Bring Back the Bulldogs” frame.

August 6

Attend virtual SAMbassador training.  You will learn how to spread the word about the Big Give, add your own story, and even track your influence in real-time.

Register Now

August 10

Remind your friends that tomorrow is #SUBigGive.

August 11

Make your gift at

Post throughout the day and tag your friends to remind them to #SUBigGive.

Give Today

August 12

Share the results and thank you video.

Sample Email

Subject: Join Me for the #SUBigGive!

Dear _______:

It's time for us to come together to Bring Back the Bulldogs during the Samford Big Give! On August 11 -12 you can inspire others in our Samford community to show their bulldog pride through gifts, memories and encouragement.

Recent months have been tough on everyone, especially Samford students. This year’s special Big Give will focus on supporting areas needed to bring Samford students back on campus including student emergency assistance funds, need-based scholarships and resources needed to resume on-campus, in-person classes. .

I hope you will join me and make a gift during the Big Give and spread the word. You can direct your gift to any of the areas listed above or to an area of campus most meaningful to you.

Make a gift today at, and together we will bring back the bulldogs!



P.S. Help spread the word the Big Give on social media. Every post you make using #SUBigGive will contribute to the success of the Big Give.

Social Media Tips and Examples

Update your Facebook profile picture with our “Bring Back the Bulldogs” frame filter and share your support via social media and text with other Samford alumni and friends encouraging them to participate. You can tag other alumni and Samford friends, maybe share memories or photos – anything that encourages the Samford spirit. Please encourage gifts to be made before 7 p.m. on August 12. Use hashtag #SUBigGive.

Here are some suggested posts:

I just gave to #SUBigGive and encourage you to as well!

I supported ______ because I care about _____. Make your #SUBigGive gift today! Make your gift today at

Big things start small! Any amount makes a difference. Please help us Bring Back the Bulldogs. #SUBigGive

...You get the idea!

Social Media Downloads

Be a GiveCampus Advocate

GiveCampus connects donors and their peers by making giving to and getting involved with Samford’s Big Give easy, fun, and rewarding! You can spread the word about the Big Give, add your own story, and even track your influence in real time. Here’s how to become an effective Advocate in 4 easy steps:

1) Sign up for a GiveCampus user account.

Visit the Samford GiveCampus page and click ‘Sign Up’ in the top right of the page. Once you sign up and log into your GiveCampus user account, you can become an Advocate for the Big Give by taking one—or better yet, all!—of the following steps outlined below.

2) Consider your own gift.

Great advocates lead by example, and you can leverage your gift to encourage others to give!

Offering a Match means that you’ll give a donation for each dollar or donor that the campaign receives up to your specified maximum gift amount. You can restrict Matches based on affiliation groups, class years, or even a specific group of friends.

Offering a Challenge means that you’ll give a gift only if the campaign receives a certain number of donors or dollars after you set up the Challenge. Challenges cannot be restricted to specific donor groups.

3) Create a Personal Plea.

A Personal Plea is a quick video in which you tell the Samford community why you’re excited about the campaign, and why others should get involved. Filming a short video on your cell phone is all you need to do to add your story to the campaign! After recording your video, head to the Advocates tab on the campaign page to upload your Personal Plea.

Tips for a Great Video

4) Share the campaign link.

The built-in sharing buttons (located underneath the campaign video and on the Advocates tab) generate a campaign link that is unique to you. When you use these buttons to share the campaign link while logged into your GiveCampus user account, the number of clicks, gifts, and dollars generated by your outreach will be tracked next to your name on the Advocates tab. Share on Facebook and Twitter to blast your friends’ feeds with news about the campaign, and share over text and email to make direct, can’t-ignore, peer-to-peer asks. Share early and share often!

Have questions about becoming an advocate for the Big Give?
Contact Rochelle Harrison at 205-726-2302 or