Samford in the News, 4th Quarter, 2017

Published on January 31, 2018 by Philip Poole  
Front Gate

Marketing and Communication tracks all media mentions related to Samford University on a daily basis, including media analytics related to volume of mentions, location, audience reach, and estimated publicity value.  This quarterly report represents only a sample of those stories. During the fourth quarter of 2017, Samford earned 1,744 media mentions with an estimated print and broadcast audience of 4.5 million and estimated publicity market value of $3.41 million.

Fourth Quarter - 2017
MonthTotal # of Media MentionsEstimated Total Potential Print / Broadcast AudienceEstimated Market Value
October 414 995,233 $1.01 million
November 379 1.8 million $1 million
December 951 1.7 million $1.4 million
Totals 1,744 4.5 million $3.41 million

Alabama Senate Campaign Generates National Coverage for Samford

The candidacy of law alumnus Doug Jones in the December U.S. Senate election in Alabama helped generate extensive national and international media coverage for Samford. At least 802 profiles and other stories, with a potential print and online audience of more than 1 billion, that featured Jones during the fourth quarter mentioned that he was a 1978 graduate of Cumberland Law School. Jones is one of six Samford graduates currently serving in the U.S. Congress.

Samford Garners National Attention from EAB Recognition

Samford was recognized by EAB with 2017 Student Success Collaborative Awards today, which honored five colleges and universities that elevated the student experience and improved retention rates by as much as 20 percent by proactively managing student success. The story was picked up by 77 media outlets with a potential print and online audience of 48.5 million. EAB was formerly known as the Education Advisory Board.

Woodfin’s Election as Birmingham’s Mayor Brings National Recognition for Samford

The election of law alumnus Randall Woodfin as Birmingham’s mayor generated national attention for Samford, as almost every story referenced his degree from Cumberland School of Law. At least 39   stories and profiles about Woodfin in the fourth quarter reached a potential print and online audience of about 55 million.

Religion Professor Quoted in Huffington Post

Religion professor and sociologist Jennifer McClure was quoted in a Huffington Post story about “Faithful Measures: New Method in the Measurement of Religion,” a collection of essays. For religion scholars, this makes available “a potential treasure trove of data to measure religion over time,” McClure reported.

Cumberland Graduate Becomes Record Company President

John Strohm, a 2004 law graduate, was named president of Rounder Records in Nashville, Tennessee. The announcement was picked up nationally by several media outlets and mentioned his Cumberland Law School connection.

Alumna Named CEO of Metro Atlanta Chamber

Sharon Mason, a 2002 journalism and mass communication graduate, was named president and CEO of the Cobb County Chamber of Commerce in metropolitan Atlanta, Georgia. The story of Mason’s appointment generated regional coverage in the Atlanta Journal-Constitution and other media outlets and included a reference to her Samford degree.

Alumnus Heading Florida Fish and Wildlife Commission

In a story that received national attention from mainstream and industry media, Bo Rivard, a 1996 Cumberland School of Law graduate, was elected chair of the Florida Fish and Wildlife Commission. Rivard is an attorney in Panama City, Florida.

Knapp’s Inauguration at W & J Highlights Samford Connection

The inauguration of former faculty member and administrator John Knapp as the new president of Washington & Jefferson College brought national attention for Samford. At least 34 stories about the inauguration referenced his role as founding director of the Mann Center for Ethics and Leadership. The stories reached a potential print and online audience of 69 million. 

Among other stories during the quarter that generated media attention for Samford were professional achievements or job changes by alumni, athletics, arts and student achievements.


ABOUT SAMFORD UNIVERSITY -- Samford University is a premier nationally ranked private university deeply rooted in its Christian mission. Founded in 1841, Samford is the 87th oldest institution of higher education in the United States. U.S. News & World Report ranks Samford 3rd among regional universities in the South. Samford enrolls 5,509 students from 45 states, the District of Columbia and 29 other countries in its 10 academic units: arts, arts and sciences, business, divinity, education, health professions, law, nursing, pharmacy, and public health. Samford also fields 17 NCAA Division I teams that compete in the tradition-rich Southern Conference.