MBA Student Teams Work with Birmingham's Pepper Place Market; Participate in USABE Competition


This past summer four student teams in our MBA program worked with Pepper Place Market to provide consulting reports to the Market’s Board of Directors, headed by Cathy Crenshaw.  The four teams worked on the project as a part of Dr. Chad Carson’s ENTR 531 Entrepreneurship: Concepts and Consulting class.

The teams worked on projects related to the Marketing Strategy of Pepper Place Market, the feasibility of on online store, the feasibility of a general store, and the feasibility of either a kitchen incubator or cooking school associated with the Market.

All four teams submitted cases based on their work with Pepper Place Market to the 2012 Baylor University / USASBE Student Case Writing Competition to be held in New Orleans in January 2012.