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Core Values

  • We affirm Samford University's purpose and mission as our own in the development of business leaders.
  • We believe that our Christian perspectives and commitments should permeate and integrate all of our organizational goals and activities.
  • We consider learning to be an activity that never ceases, and that the life of the mind is a faithful and noble pursuit.
  • We believe that service within organizations is a vocation in the sense that it is a calling that should be treated with great importance and utmost respect.
  • We believe in the pursuit of excellence in all dimensions and activities.
  • We value the creation of timely, relevant, participatory, and experiential learning environments that develop well-trained persons who add value and achieve fulfilling roles within their organizations, communities, and the global environment.
  • We value research and scholarship that develops core competencies, serves society, and equips people and organizations to cope with change and meet challenges.
  • We are blessed with and compelled by our tremendous resources to serve our community.
  • We respect and value unique and diverse experiences and perspectives contributed by individuals learning and working in a collegial environment.
  • We demand ethical behavior, integrity, caring concern, and stewardship from ourselves, our constituents, and the organizations we serve.