Learn to Engage in the Buyer-Seller Relationship

The professional sales concentration is comprised of three classroom courses plus a sales-related internship. All students in the concentration enroll in Professional Selling, a course that pushes students to hone their communication skills while developing a deep understanding of the dynamics of the buyer-seller relationship. The course engages students with traditional role plays as well as cutting-edge video interviewing technology.

Build Strong Relationships with the Customer

The second required course in the concentration is Customer Relationship Management (CRM). In this course students acquire hands-on experience using the most prevalent and advanced CRM tools used in industry – all with a focus on building and strengthening relationships with customers. To round-out the classroom work, students choose from a list of sales-related business electives. When coupled with an internship in sales, Brock School of Business students complete the concentration in the classroom and through real-world experiences. When students have completed the concentration, they should be equipped with the knowledge and skills to help them succeed in the business world, regardless of industry.

Become Sales Savvy

Whether a job is directly sales-related or not, businesses seek job candidates who possess strong communication and relational skills in addition to a techincal skill set. Students in the professional sales concentration in Brock School of Business learn to develop a balance between being 'tech-savvy' and 'human savvy.'

For more information about this concentration, please contact Clif Eason, assistant professor of marketing.

View Curriculum

Established in 2007, the non-profit Sales Education Foundation has promoted the benefits of university sales education both in academia and the corporate world – ultimately changing the world’s view of the term “sales.” SEF provides support for the establishment of sales education programs at the university level by funding sales research and creating a platform for exchanging ideas and best practices.

View the SEF Annual Magazine

The Brock School of Business Professional Sales Advisory Board plays several important roles as a conduit to the business community. Our board members, as successful salespeople, provide guidance on course content so that our curriculum stays current with the needs of the profession. While some of the board members offer internships and jobs with their companies, the introductions our board members give us to other professionals in the business community are extremely valuable – both in terms of employment opportunities and mentorship for our students.

Keith Kirkland

Senior Director, ExWorks Capital
Atlanta, Georgia

Jeff Inman

Sales Manager, WIAT CBS 42
Birmingham, Alabama

Bill Dixon

Retired, Blue Cross Blue Shield of Alabama
Birmingham, Alabama

Susan Hamm

Oncology Sales Specialist, Novartis
Atlanta, Georgia

Gerrick Wilkins

General Manager, Franklin Kia
Franklin, Tennessee

Vanessa Pettway

District Manager, Otsuka Pharmaceutical
Birmingham, Alabama

Doug Moore

Vice President of Sales, Alabama, Logista Solutions
Birmingham, Alabama

Dylan Scoggins

Account Executive, Fleetio
Birmingham, Alabama

Tom Chapman

Financial Consultant and Vice President of Southeast Region, AXA Advisors
Birmingham, Alabama

Kevin Cox

Sales Representative, Pfizer
Nashville, Tennessee

Greg Collins

Branch Manager, Siemens
Raleigh, North Carolina