"Pepsi NFL" by JeepersMedia is licensed under CC BY 2.0.

Social Media Affinity Rankings by League

In the analyses below, we explore differences in indexed affinity between competing brands.

Indexed affinity in this specific case is the relationship in affinity between a certain team’s followers for a specific brand compared to the baseline audience (general Twitter population sample). For example, a 10.2 indexed affinity for Southwest for the Tennessee Titans means Titans fans are 10.2x more likely to follow the airline than the general population.

Delta vs. Southwest

NFL 

NFL SW DAL

NBA 

NBA SW DAL

MLB 

MLB SW DAL

Coca-Cola vs. Pepsi

NFL 

NFL Pepsi Coke

NBA 

NBA Pepsi Coke

MLB 

MLB Pepsi Coke

 

Ford vs. Chevy

NFL 

Ford vs. Chevy, NFL

NBA 

Ford vs. Chevy, NBA

MLB 

Ford vs. Chevy, MLB

UPS vs. FedEx

NFL

 

UPS NFL

NBA

 

UPS NBA

MLB

 

UPS MLB

 

Home Depot vs. Lowe’s

NFL

 

HD NFL

NBA

 

HD NBA

MLB

 

HD MLB