This three-volume resource considers the costs and benefits to both universities and society when academe embraces business models for improving cost-efficiency, marketing, hiring practices, and customer service.
Bringing together a diverse team of contributors from the academic and business worlds, The Business of Higher Education offers 35 essays in three volumes. The first volume explores issues of leadership and culture, the second focuses on management and fiscal strategies, and the third volume takes up issues of marketing and consumer interests. Throughout, the work balances the contrasting perspectives of those within the academy and those outside of it, as it considers whether higher education and the public interest are ultimately helped or harmed by the application of business methods to essential academic functions. Buy from Amazon.
"The pros and cons of applying business methods to university operations, tempered by economic realities, is at the heart of these books. In a series of 35 essays, academic and corporate experts discuss nearly all aspects of higher education, from leadership strategies, labor issues, and crisis management to rankings, marketing, and sports. . . This set represents a thoughtful and highly useful starting point." - University Business
"Likely to raise the blood pressure on many readers, this is a thoughtful collection on a timely topic that will be of interest to policy makers and administrators." - Reference and Research Book News
"The notion that colleges need to act more like businesses appeals to many people outside higher education and, especially in difficult financial times, to some trustees and state leaders. Efficiency, productivity, innovation -- all concepts that colleges and universities are all too often accused of lacking. And yet, many college and faculty leaders bristle at the suggestion that the institutions -- and their students -- would be better off if only institutions operated more like their counterparts in the private sector."
"The Business of Higher Education (Praeger), a new three-part collection of essays edited by John C. Knapp and David J. Siegel, presents a wide range of perspectives on the complex impact of business models on higher education. The authors -- respectively, the Mann Family Professor of Ethics and Leadership at Samford University, and an associate professor of educational leadership at East Carolina University -- are neither pro- nor anti-business; they describe themselves, instead, as "ambivalent, conflicted, and (perhaps more positively) open to the merits of strong arguments." Those they (and readers) get, from such shrinking violets as E. Gordon Gee, Marc Bousquet and Cary Nelson."