Degrees and Certifications

• PhD, sport management, Texas A&M University
• MS, sport management, Texas A&M University
• BA, communication studies, University of Northern Colorado
• Radio Production Certificate, Aims Community College

Expertise

• Sport marketing and communication, sport sponsorship, social media

Awards and Honors

• SMQ Best Sport Marketing Paper, American Marketing Association Summer Educators' Conference, 2015

Publications

• Hodge, C., Pederson, J., & Walker, M. (in press). How do you “like” my style? Examining how communication style influences Facbook behaviors. International Journal of Sport Communication.
• Pederson, J. (2013). New media. In G. Bennett & K. Ballouli (Eds.), International Sport Business. College Station, TX: Center for Sport Management Research and Education.

Presentations

• Wakefield, L., Bennett, G., & Pederson, J. (August, 2015). Sport sponsorship 2.0: Virtual fan communities offer valuable sponsorships. Presented at the American Marketing Association 2015 Summer Educators Conference in Chicago, Illinois.
• Pederson, J., Lobpries, J., Bennett, G., & Wakefield, L. (March, 2015). #WCWS: Examining Twitter conversations surrounding a major college sporting event. Presented at the IACS Summit on Communication and Sport in Charlotte, North Carolina.
• Pederson, J., Bennett, G., & Wakefiled, L. (March, 2015). Follow the tweeter: Analyzing sport teams’ brand communication on Twitter. Presented at the IACS Summit on Sport and Communication in Charlotte, North Carolina.
• Pederson, J., Hodge, C., & Walker, M. (October, 2014). How do you “like” my style? An examination of communication style and its impact on Facebook usage behaviors. Presented at the Sport Marketing Association national conference in Philadelphia, Pennsylvania.
• Wakefield, L., Pederson, J., & Bennett, G. (October, 2014). Getting up a full head of “esteem” in sponsorship. Presented at the Sport marketing Association national conference in Philadelphia, Pennsylvania.

Research

• Digital media, relationship marketing, consumer-brand engagement

Involvement

• North American Society for Sport Management
• Sport Marketing Association
• International Association for Communication and Sport