Jaejoo  Lim
Associate Professor of Data Analytics
Brock School of Business
Department of Economics Finance and Quantitative Analysis
389 G Cooney Hall

Jaejoo Lim is an associate professor of data analytics in Brock School of Business. He teaches data analytics courses including database management. He is originally from South Korea, and worked in international banks in Hong Kong and South Korea as manager of overseas inter-bank loan. Prior to joining Samford, he was a professor in the University of Arkansas at Fort Smith. Lim’s research interest lies in analytics of data in a variety of forms and investigating and securing information quality. His research has been published in many premier journals.

Degrees and Certifications

  • Ph.D., Clemson University, Management in the track of Information Systems
  • M.S., Georgia State University, Computer Information Systems
  • B.A., Seoul National University, South Korea


  • Lim, J., Settlage, D.M., and Wollscheid, J.R., “Analyzing Knowledge Decay and Gender Differences on End of Program Assessment Measures: Case of a Mid-South University in the USA,” The International Journal of Management Education, 19 (2), 2021.
  • Lim, J., Wollscheid, J.R., and Ayyagari, R., “Examining the Effectiveness of Compensatory Adaptation from a Consumer’s Perspective in Evaluating Products Online,” American Journal of Business, 35 (2), pp. 61-81, 2020.
  • Ayyagari, R., Lim, J., and Hoxha, O., “Why Don't We Use Password Managers? A Study on the Intention to Use Password Managers,” Contemporary Management Research, 15(4), pp.227-244, 2019.
  • Lim, J., and Ayyagari, R., “Investigating the Determinants of Telepresence in the E-Commerce Setting,” Computers in Human Behavior, 85 (August), pp. 360-371, 2018.
  • Lim, J., and Kim, Y., “Exploring Computing Frameworks in the Simulation Studies,” International Journal of Arts & Sciences, 6 (3), pp.287-297, 2013.
  • Lim, J., Grover, V., and Purvis, R.L., “The Consumer Choice of E-Channels as a Purchasing Avenue: An Empirical Investigation of the Communicative Aspects of Information Quality,” IEEE Transactions on Engineering Management, 59 (3), 2012.
  • Kim, Y., and Lim, J., “A POS system based on the remote client-server model in the small business environment,” Management Research Review, 34 (12), 2011.
  • Thatcher, J.B., Loughry, M.L., Lim, J., and McKnight, D.H., “Internet Anxiety: An Empirical Study of the Effects of Personality, Beliefs, and Social Support”, Information & Management, 44 (4), pp. 353-363, 2007.
  • Lim, J., Rong, G., and Grover, V., “An Inductive Approach to Documenting the Core and Evolution of the IS Field”, Communications of the AIS, 19 (Article 32), 2007.
  • Grover, V., Lim, J., and Ayyagari, R., “The Dark Side of Information and Market Efficiency in E-Markets”, Decision Sciences, 37 (3), pp. 297-324, 2006.
  • Grover, V., Ayyagari, R., Gokhale, R., and Lim, J., “About Reference Disciplines and Reference Differences: A Critique of Wade et al.’s article”, Journal of the AIS, 7 (5), pp. 336-350, 2006.
  • Grover, V., Ayyagari, R., Gokhale, Lim, J., and Coffey, J., “A Citation Analysis of the Evolution and State of Information Systems within Its Reference Disciplines”, Journal of the AIS, 7 (5), pp. 270-325, 2006.
  • Lim, J., Klein, R., and Thatcher, J.B., “Good Technology, Bad Management: A Case Study of the Satellite Telephone Industry”, Journal of Information Technology Management, 16 (2), pp. 48-56, 2005.