Published on June 6, 2018 by Morgan Black  

Samford University’s Brock School of Business was recently recognized by the Sales Education Foundation (SEF) as a “Top University Sales Program” in the foundation’s annual magazine.

Noted for its low faculty-student ratio, quality internships and advisory board, the program has made SEF’s list in each year of the program’s existence since it began in 2015. Evaluated on several metrics, Samford’s sales program is one of the few programs in the country to require both a Customer Relationship Management (CRM) course and a sales internship. Emphasizing practical skills, the CRM course provides students with hands-on experience with both and HubSpot – two of the industry’s leading CRM tools.

“We are honored to be recognized again by the Sales Education Foundation as a Top Sales Program,” said Clif Eason, director of the sales program and assistant professor of marketing. “We have great industry partners including internship sponsors, mentors, job providers and a highly-invested advisory board of sales professionals from four states. Our continued success is a product of the support we receive from within the university as well as the business community.”

The Brock School of Business professional sales concentration is a four-course sequence designed to hone students’ communication skills, enhance professionalism, and deepen their understanding of the dynamics of the buyer-seller relationship. Using cutting-edge technology as well as traditional sales education methods, the curriculum is continually revised to ensure it focuses on helping students develop the skills and attributes demanded in today’s sales landscape.


Sales Concentration

Sales Education Foundation annual magazine

Samford is a leading Christian university offering undergraduate programs grounded in the liberal arts with an array of nationally recognized graduate and professional schools. Founded in 1841, Samford is the 87th-oldest institution of higher learning in the United States. The Wall Street Journal ranks Samford 1st nationally for student engagement and U.S. News & World Report ranks Samford 66th in the nation for best undergraduate teaching and 104th nationally for best value. Samford enrolls 5,683 students from 47 states and 19 countries in its 10 academic schools: arts, arts and sciences, business, divinity, education, health professions, law, nursing, pharmacy and public health. Samford fields 17 athletic teams that compete in the tradition-rich Southern Conference, and ranks 6th nationally for its Graduation Success Rate among all NCAA Division I schools.