Published on May 6, 2020 by Morgan Black  
Alice Gordon Holloway

Many of you are probably breathing a small sigh of relief now that we are in the new Safer at Home mode. Commerce is expanding and the weather is warmer. As you turn towards planning for the next phase, begin by communicating with your employees, students, customers and stakeholders.

Let's face it, COVID-19 has forever changed the way we operate, but it has also brought an evolution of incredible ingenuity and creativity during this worldwide pandemic. Building and strengthening partnerships now helps to further demonstrate resiliency for future interruptions.

In this article, instructor of marketing Alice Gordon Holloway offers insightful tips to amplify and use the power of your voice in business management and customer marketing.

Tip Number #1

To effectively amplify your voice, one might consider a technical application designed to speak directly with customers. A top recommended customer relationship management cloud-based software system such as Salesforce, Pipedrive or Zoho are options for managing key touch points for engagement, interfacing, contacts and campaigns.

Tip Number #2

Database marketing is also a solid option to distribute and market information to both internal and external contacts or customers. Email marketing services such MailChimp and Constant Contact are easy to use database marketing platforms. A simple suggestion is to write one powerful statement, memorable quote or a few creative stories on how business has adapted to the new normal. These could be insights on social distancing, feature stories on employees or simply used as a way to say "thank you" or "we are back." These tactics go a long way in bridging connections for the future.

Tip Number #3

The final tip involves digital and social media marketing. Digital and social media helps to build trust, engagement, continuity, brand loyalty and brand awareness. Yes, the messaging and offerings have changed; however, the need for marketing via digital and social media platforms continues to be an economic and business imperative. Now that we are moving into the summer months, this is a great time to review the data analytics behind your message using either Google Analytics, WordPress, Facebook Business Insights, Instagram Insights, or Hootsuite based on the technology used and make revisions and changes.

The bottom line is, the power of your voice in multiple forms is a valuable asset in marketing and management of businesses following this global pandemic. Let it be heard and do not go dark.

Samford is a leading Christian university offering undergraduate programs grounded in the liberal arts with an array of nationally recognized graduate and professional schools. Founded in 1841, Samford is the 87th-oldest institution of higher learning in the United States. Samford enrolls 5,791 students from 49 states, Puerto Rico and 16 countries in its 10 academic schools: arts, arts and sciences, business, divinity, education, health professions, law, nursing, pharmacy and public health. Samford fields 17 athletic teams that compete in the tradition-rich Southern Conference and ranks 6th nationally for its Graduation Success Rate among all NCAA Division I schools.