Published on March 17, 2021 by Morgan Black  
Kirkpatrick Nathan

After the cancellation of the 2020 NCAA Men's Basketball Tournament due to COVID-19, the return of "March Madness" in March 2021 has sports fans excited.

Nathan Kirkpatrick, assistant professor of sports business in Samford University's Brock School of Business, spoke to local Birmingham news station, CBS 42, regarding conversations about this year's tournament.

In the interview, Kirkpatrick addresses the excitement surrounding the return of the tournament while also providing an expert opinion on the significant financial impact the tournament has on college athletics. 

Watch the Interview

Samford is a leading Christian university offering undergraduate programs grounded in the liberal arts with an array of nationally recognized graduate and professional schools. Founded in 1841, Samford is the 87th-oldest institution of higher learning in the United States. Samford enrolls 5,791 students from 49 states, Puerto Rico and 16 countries in its 10 academic schools: arts, arts and sciences, business, divinity, education, health professions, law, nursing, pharmacy and public health. Samford fields 17 athletic teams that compete in the tradition-rich Southern Conference and ranks 6th nationally for its Graduation Success Rate among all NCAA Division I schools.