Effective July 1, 2021, student athletes are now permitted to earn compensation for their name, image or likeness, simply known as NIL.
In response to the official announcement of the new guidelines by the NCAA, Assistant Professor of Sports Business Nathan Kirkpatrick spoke with local media affiliates about what this means for student athletes from a business perspective.
"There are All-American-caliber student athletes, specifically in football and men’s basketball, who, in market value, could command six figure type business deals," he said.
And, because NIL is still "uncharted territory," Kirkpatrick says everyone is learning as they go. "This is so dynamic, fluid, and ever changing, there's nothing right now that says 'this is the one way to do it.'"