Published on July 6, 2021 by Morgan Black  
Kirkpatrick Nathan

Effective July 1, 2021, student athletes are now permitted to earn compensation for their name, image or likeness, simply known as NIL. 

In response to the official announcement of the new guidelines by the NCAA, Assistant Professor of Sports Business Nathan Kirkpatrick spoke with local media affiliates about what this means for student athletes from a business perspective. 

"There are All-American-caliber student athletes, specifically in football and men’s basketball, who, in market value, could command six figure type business deals," he said.

And, because NIL is still "uncharted territory," Kirkpatrick says everyone is learning as they go. "This is so dynamic, fluid, and ever changing, there's nothing right now that says 'this is the one way to do it.'"

Watch Kirkpatrick's Interview with WVTM 13  

 Watch Kirkpatrick's Interview with CBS 42

Samford is a leading Christian university offering undergraduate programs grounded in the liberal arts with an array of nationally recognized graduate and professional schools. Founded in 1841, Samford is the 87th-oldest institution of higher learning in the United States. Samford enrolls 5,791 students from 49 states, Puerto Rico and 16 countries in its 10 academic schools: arts, arts and sciences, business, divinity, education, health professions, law, nursing, pharmacy and public health. Samford fields 17 athletic teams that compete in the tradition-rich Southern Conference and ranks 6th nationally for its Graduation Success Rate among all NCAA Division I schools.