Brock School of Business junior Riann Laux, a management and marketing major, is an affiliate in the Samford Startup small business incubator. Through the program, Laux continues to run her business Six Two Five Co. Six Two Five Co. is a company founded on the mission of Matthew 6:25: to live free from worry. More specifically, it is founded on the freedom from worry about the body-what will be worn and consumed.
Six Two Five Co. promotes worry-free wear when it comes to young women who have struggled with or wish to support those with eating disorders, body dysmorphia, and other related body image challenges. Though there are aspirations for this company to take many differing shapes in the future, Six Two Five Co. is soon to exist primarily as an online clothing boutique with a percentage of sales going to designated charities that will support women battling the struggle with body image concerns.
How has Brock School of Business and the Samford Startup program helped you launch your business?
Brock School of Business, and specifically the Samford Startup program, have intentionally contributed to my professional and entrepreneurial skill set. With access to staff members and the opportunities to interact with guest speakers, I have been given the gift of learning how to organize an effective business, create and advertise a brand, and how to communicate with those around me about my business; these are just to name a few of the gains. Six Two Five Co. has been molded and already remolded time and time again in the short period of its existence and even shorter membership within the program. I have watched my own business literally come to life and sustain itself throughout my membership which has been so rewarding!
Looking to the future, what do you envision for your business?
Six Two Five Co.’s vision for the future is to achieve the mission at its core: to make a direct impact on the lives of young women. Eventually, I would love to be profitable enough to contribute money to foundations, organizations and more that help women rebuild healthy relationships with food and self image. Besides a physical storefront, Six Two Five Co. could exist as many other things in the future: a clothing brand, a movement, a cafe...the list goes on. All the while, at the heart of the company, a place of connection and transparency matched with creative and light-hearted expressions of fashion. No matter the shape it takes in the days to come, the primary mission of Six Two Five Co. is to celebrate the body as divinely created by God, and to thus adorn it worry-free!
How can the Samford and Birmingham communities learn more about your business?
Learn more about Six Two Five Co. by visiting the storefront at sixtwofiveco.com and by following @sixtwofiveco on Instagram, Facebook and TikTok. Connect with Riann Laux by emailing firstname.lastname@example.org.