Alyssa Blackson, a senior marketing and entrepreneurship double major, is the founder of Rooted Rhythm, a business dedicated to helping girls better understand their bodies, hormones and overall health through biology, education and scripture. Inspired by her own health journey, Rooted Rhythm aims to address gaps in women’s health education and empower girls to advocate for their well-being.
What is the story of your business? How did it start?
Rooted Rhythm began after I was exposed to mold and experienced serious health problems that forced me to start paying attention to my body in a way I never had before. Through that process, I realized how little I knew about the way the Lord had designed the female body and how little many girls are taught about their hormones, cycles and overall health. As I searched for answers, I began to see a much larger gap in both women’s health education and advocacy. Too often, girls do not learn how their bodies work until something goes wrong. Rooted Rhythm was created to help change that by equipping girls with truth, biology and Scripture so they can understand their bodies, advocate for their health, and trust the way God designed them.
What has been the most challenging part of launching your business? How did you overcome this?
One of the biggest challenges has been building a sustainable business model around a mission that is largely focused on education and advocacy. This summer, I have been developing resources and exploring partnerships with local health and wellness businesses to create revenue-generating opportunities that still align with Rooted Rhythm’s purpose. The goal is to build income through consulting, education and practical resources so the advocacy side of the business can continue to grow. I am learning how to balance mission and sustainability without losing the heart of why Rooted Rhythm started in the first place.
What is the goal behind your entrepreneurial pursuits? What do you envision for your business?
My goal is to build Rooted Rhythm into a trusted brand that helps girls understand their bodies and gives them practical resources to pursue better health. Long term, I hope to create courses, tools and educational resources that make women’s health information clear, accessible and grounded in truth, biology and scripture. I would also love to bring this work into schools by developing curriculum that helps girls learn how their bodies work before they are forced to figure it out through a health problem. Ultimately, I want Rooted Rhythm to grow into both an education platform and an advocacy movement that equips girls to care for their health with knowledge and confidence.
Does your business have a social mission or purpose? If so, explain how your business is redemptive in a Christlike manner?
Yes. Rooted Rhythm has a social mission centered on helping girls understand, care for and advocate for the bodies God has given them. I believe the Lord designed our bodies with an incredible capacity for regulation, healing and restoration, while also giving us wisdom, community and medical resources when our bodies need additional support. In a Christlike way, Rooted Rhythm seeks to meet girls with compassion rather than shame or fear, helping them understand that their bodies are intentional and worthy of care. The business is redemptive because it works to restore knowledge that many girls have never been given, equip them to steward their health well, and advocate for those whose concerns may have been overlooked or dismissed. Ultimately, I want girls to see caring for their health not as an obsession with their bodies, but as an act of stewardship, gratitude and respect for the way God created them.
How do you see your company having an impact on the Samford and/or Birmingham communities?
Right now, Samford girls are the primary audience for Rooted Rhythm, which gives me the opportunity to build the business within a community I already know and care deeply about. I hope to create resources, conversations and educational opportunities that help girls better understand their bodies, hormones and overall health before they reach a point of crisis. Over time, I would love to partner with local Birmingham schools, churches, health professionals and wellness businesses to expand that impact beyond campus. My goal is for Rooted Rhythm to become a trusted resource for young women in Birmingham and eventually a model that can be used in other communities as well.
Learn more about Rooted Rhythm:
