Sports Marketing Concentration

Application Form

The Sports Marketing program seeks students who have demonstrated high standards of scholarship, outstanding personal character, and serious educational aims. Admission to the program involves a careful analysis of academic records, character references, clarity of educational purpose, and extracurricular activities which reflect the applicant’s potential for success in the highly competitive sports industry.

Students may apply for admission to the Sports Marketing program in the Brock School of Business during the second semester of their sophomore year if they have an overall GPA of 3.0 or above. Spots in the program are limited. In order to receive full consideration, applicants must have their application and recommendations completed no later than April 25th. Students that apply after that date will be placed on a waiting list and only admitted if a spot comes open in the subsequent year. Applicants with an overall GPA below 3.0 must wait to apply until after they have completed MARK 301 (Sports Marketing) in their junior year.

Admission standards are competitive and selective. The Admission Committee selects the entering class from among those whose academic performance gives the strongest promise of success in the sports industry. Upon admission into the program, students will automatically be charged a $150 per semester program fee to cover various costs of running the program.

Please fully complete the application before submitting it. In addition, please have three people (faculty member, work experience supervisor, and pastor/clergy) complete the online recommendation form. The Admissions Committee will not consider your application until all three recommendations have been completed.

Recommendation Form

Student Information

Please indicate your interest in the following sports industry areas with 1 being not interested and 10 being very interested.

Family Information


Short Essay

Networking is critical. Networking is the single most powerful tactic to accelerate and sustain success for any individual wanting to work in the sports industry! Ask any senior sports industry executive which single skill or habit helped them excel in their career – an overwhelming majority will respond with one simple word… Networking.

Resume of Activities/Leadership

The Sports Marketing program desires to admit and enroll students who are well-rounded, responsible citizens. Please list your involvement in school activities, church activities and community organizations over the last four years in the space provided.



By typing my name below, I certify that all information given in this application is complete and accurate. I understand that my failure to provide complete and accurate information may result in dismissal from the Sports Marketing program or other appropriate disciplinary action.

In compliance with all applicable state and federal law, including provisions of Title IX of the Education Amendments of 1972 and Section 504 of the Rehabilitation Act of 1973, Samford University does not illegally discriminate on the basis of race, sex, color, national origin, age, disability, or military service in admissions; in the administration of its education policies, programs, or activities; or in employment. Under federal law, the university may discriminate on the basis of religion in order to fulfill its purpose.


Please do not click the submit button until all the information requested in the application has been completed.