Darin W. White
Department Chair, Executive Director to the Center for Sports Analytics, Margaret Gage Bush Distinguished Professor of Marketing
Brock School of Business
Department of Entrepreneurship Management and Marketing
301 H Cooney Hall
Curriculum Vitae

Darin W. White, Ph.D. is the executive director for Samford University's Center for Sports Analytics and Margaret Gage Bush Distinguished Professor. He also serves as chair of the Entrepreneurship, Management, and Marketing Department and is the founding coordinator of the sports marketing & analytics program in Samford's Brock School of Business.White has crafted business relationships with some of the most prestigious sports organizations in the world, including Los Angeles Dodgers, MLS, Atlanta Braves, Celtic F.C., NBA, Dallas Cowboys, Leeds United FC, New Orleans Saints, Bayern Munich FC, Miami Dolphins, Minnesota Wild, Learfield, NWSL, Atlanta Falcons, U.S. Swimming, Atlanta United F.C., Philadelphia Fliers, FC Dallas, Seattle Storm, SEC, ACC, Denver Broncos, NASCAR, LPGA, Tennessee Titans, Nashville Predators, Indianapolis Colts, Houston Texans, Carolina Panthers, Harlequins Rugby, Indy Car, NFL Play 60, Peach Bowl, Senior Bowl, PGA, Atlanta Hawks, Tampa Bay Lightning, Portland Trailblazers, MiLB, Israeli Football League, Atlanta Dream, Atlanta Talons (Hawk's NBA 2K team), and NHRAOn the corporate sponsorship side, White has worked with Coca-Cola, Nike, Adidas, TransAmerica, Phillips 66, Chick-fil-A, Blue Cross Blue Shield, Ibotta, Toyota, CBS Sports, and Manchester United’s sponsor AON.White is a highly sought resource for media seeking insights into sports business. His comments have appeared in media outlets including the Wall Street Journal, Sports Illustrated, Washington Post, Forbes, L.A. Times, Athletic, USA Today, ESPN Radio, Al Jazeera, Sports Business Daily, Bond Buyer, International Business Times, NPR, Bleacher Report, and the Capital Gazette. He served as a judge for the Yahoo Sports Technology Awards gala, the "Oscars of Sports Technology," in London.White has served on numerous boards including Aspire Football Academies, Daniel Summit, Advance Baseball International, Sport Forward, Coach Safely, Alabama Sports Foundation, and Youth Sports of the Americas. He has authored more than 60 journal articles and conference proceedings during his career.White spent 12 years as a college soccer coach and was named Coach of the Year by Adidas and the National Soccer Coaches Association of America (NAIA south region). Two years earlier he led Union University men’s college soccer team to an NCCAA national championship. Since leaving college coaching, White has coached elite youth soccer teams in Tennessee and Alabama. His teams have advanced to the state championship game 13 times in 15 years and have won 9 state championships.In his spare time, he enjoys coaching his youngest son's soccer team, traveling to Europe with his family to attend Leeds United F.C. matches, reading about Ancient Near East culture and history, and teaching Biblical theology classes at his church. He and his wife, Laura, have seven children and three grandchildren.

Degrees and Certifications

  • Ph.D., Marketing/Strategy University of Alabama
  • M.A., Marketing/Strategy, University of Alabama
  • B.S., Business/Mathematics, Birmingham-Southern College


  • Sports Marketing; Sports Business Analytics; Sponsorship-Linked Marketing; Licensing; Fan Psychology & Engagement; Soccer Analytics
  • Generation Z Consumer Insights; Brand Personality Archetype Theory; Marketing Strategy Development

Selected Publications

  • Journal of Business Research
  • Journal of Business Ethics
  • Journal of Personal Selling & Sales Management
  • European Journal of Marketing
  • Journal of Services Marketing
  • Journal of Strategic Marketing
  • Journal of Global Marketing
  • Christian Business Academy Review
  • Sports, Business & Management: An International Journal
  • International Journal of Sports Marketing and Sponsorship
  • Leadership
  • Journal of Leadership and Organizational Studies

Selected Presentations

  • American Marketing Association Summer Conference
  • American Marketing Association Winter Conference
  • European Marketing Academy
  • European Academy of Management
  • Academy of Management
  • Atlantic Marketing Conference
  • Academy of Marketing Science
  • Southern Marketing Association
  • Cambridge University Sports & Society Conference
  • University of Oregon Research Conference in Sports Marketing
  • Cross-Cultural Research Conference
  • University of London Economics & Psychology of Football Conference
  • Association for Consumer Research
  • Thought Leaders International Conference on Brand Management
  • International Conference on Sports and Entertainment Business
  • Society of Business Ethics Conference
  • Organizational Science
  • Contemporary Issues in Retailing and Marketing

Chaired Dissertations

  • “Motivations for Engaging in Electronic Word-of-Mouth in a Social Networking Setting” 
  • “Self-Congruity and the MOA Framework: An Integrated Approach to Understanding Volunteer Participation in Social Cause Communities” 
  • “Understanding the Relationships Between Loyalty Program Rewards and Loyalty Among Premium Customers” 
  • “Stage of Change Readiness in Social Marketing” 
  • “The Significance of Personal Factors in the Service Quality Experienced by Customers and the Effect of Employee Psychological Empowerment on the Relationship” 
  • “Toward a Greater Understanding of Spirit at Work: A Model of Spirit at Work and Outcomes”

Selected Interviews for News Organizations


White Interviews