Sports Analytics Research

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Fields of Dreams: Geospatial Characteristics and Baseball Success (Part 2)
What factors lead to success in baseball? This article examines the relationship between geospatial and physical characteristics in relation to a player’s odds of playing professionally. 
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Fields of Dreams: Geospatial Characteristics and Baseball Success (Part I)
What environmental factors lead to success in baseball? This article examines the relationship between geospatial characteristics and success in the baseball hierarchy. 
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Does Social Media Engagement Help Teams Improve Attendance?
Ticket sales continue to be a primary source of revenue for professional sports teams. Winning is a positive and expected contributor to increasing attendance, but what other ways can teams use technology and digital activity to engage fans and boost attendance? This research explores the relations between changing social media engagement activity and home attendance at MLB ballparks over a nine-year period.  
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Validating pitchLogic: Assessing the New “Smart” Baseball
With technology advancing at a dizzying rate, an increasing number of products are hitting the market to assist in data-driven player development for all sports, especially baseball. This article summarizes a validation effort of the pitchLogic “smart” baseball relative to several widely-accepted, industry-standard products used for pitching analysis and evaluation. 
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Athlete Branding: Does Social Media Presence Impact NBA Players’ On-Court Salaries?
An NBA players brand presence has historically been essential in athlete’s ability to land big-name, lucrative endorsements; but does brand presence impact on-court, team salaries? In theory, NBA teams could use big name players, even if they are not the best athletically, to increase revenue and valuation the same way companies do. This article examines this dynamic through analyzing whether brand presence affects the on-court salaries players earn, while controlling for key fixed effects. Our results show that social media following, a key manifestation of brand presence, has a significant impact on players on-court salaries. 
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Tanking: The NBA's Pressing Issue
“Tanking” is viewed as the scourge of the NBA today. It ruins the purity of the game, making fans more and more uninterested. Simply put, “tanking” in the NBA is when a franchise does less than everything it can to win. One of the most notable tank jobs in NBA history was accomplished by the Philadelphia 76ers. Aside from ruining the brand of the NBA, tanking could also ruin the NBA from a financial standpoint. The league has done a great job of limiting the effectiveness of tanking, but until drastic measures are taken, this “strategy” will continue to raise issues for the NBA community.