Are you a sports fan that’s bored with traditional coverage of the world of sports? You have come to the right place. This page will highlight “analytic oriented” information on the sports we all love to watch that you can’t find elsewhere on the web. And you don’t need to Ph.D. in statistics to comprehend what you will find here. From the hallowed grass of Wimbledon to the gridiron of the Iron Bowl, the research you find here will present you with a completely different view of the game, whatever your favorite sport might be.

Most articles are written by Samford University faculty, sports industry professionals that partner with Samford or students in one of the four sports oriented academic programs on campus (sports media in the Journalism and Mass Communications department, sports administration in the department of Kinesiology, sports marketing in the Brock School of Business, and sports medicine in the School of Health Professions).

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Statistical Tools for March Madness Bracketology
It’s that time of year again when the nation turns its attention to the NCAA Men’s Basketball Tournament.
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Can Birmingham Harness the Unifying Power of its Newest Sports Team?
Center for Sports Analytics executive director Darin White recently published this article about what Birmingham’s newest professional sports team means for the city.
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The Quintessential Sport for Entrepreneurs?
If MLS were on the New York Stock Exchange, the analyst would be recommending to buy. The long-term prospects of the league have never been brighter. Both ESPN and Inc. Magazine recently made strong arguments supporting that notion.
 
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The Moneyball Science
Using sports analytics, Paul DePodesta calculated a moneyball methodology to increase the likelihood of the Oakland A's making it to the playoffs. He used player statistics to create the framework and hypothesize the idea that the probability of a team making it to the playoffs depended on the number of games they won in the regular season.
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Measuring Professional Sport Sponsorship Success - Part 5, NHL
Measuring professional sports sponsorship success through the analysis of Twitter data
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Measuring Professional Sport Sponsorship Success - Part 4, NFL
Measuring professional sports sponsorship success through the analysis of Twitter data
 
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Measuring Professional Sport Sponsorship Success - Part 3, NBA
Measuring professional sports sponsorship success through the analysis of Twitter data
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Measuring Professional Sport Sponsorship Success - Part 2, MLS
Measuring professional sports sponsorship success through the analysis of Twitter data
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Measuring Professional Sport Sponsorship Success - Part 1, MLB
Measuring professional sports sponsorship success through the analysis of Twitter data
 
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Measuring Professional Sport Sponsorship Success with Twitter Data
Measuring professional sports sponsorship success through the analysis of Twitter data
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Alabama and Auburn Fans and Super Bowl LIII
The Center for Sports Analytics in partnership with Affinio performed a social network analysis utilizing machine learning on data from over 10,000 people in the state of Alabama that have been talking about the Super Bowl on social media over the last thirty days.
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Research Compares Fan Bases of Super Bowl Contenders
The Center for Sports Analytics at Samford University in conjunction with Affinio conducted a social network analysis of over 5 million Patriots and Rams fans social media data to determine key commonalities and differences between the Super Bowl contenders’ fan bases.
 
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New Partnership Opens Door for MLB / College Baseball Sports Analytics Internships for Samford Students
The Center for Sports Analytics at Samford University has formed a new partnership with ScoutCast Baseball to offer Samford students the opportunity to gain real world sports analytics experience. ScoutCast collects in-game, Doppler radar data on player performance for top collegiate baseball programs across the country, including Stanford, Florida, Oklahoma, Alabama, and Connecticut. ScoutCast is the official data partner of FlightScope, providing data and scouting services to numerous Major League Baseball (MLB) organizations.
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The Art of Positional Spending in the NFL
With each passing season in the NFL contracts continue to grow. TV deals, stadium upgrades and collective bargaining agreements drive up the yearly salary cap and how much each player on the fifty-three-man roster should be paid is increasingly important. Is the quarterback not only the perceived most important position but also the most important monetarily? Are there any trends in how the last ten Super Bowl champions spread their money throughout their roster? The highest paid position on all those teams, how the teams at the bottom of the league distributed their salary cap and any surprise spending will all be explored in this nine-part series on positional spending in the NFL.
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Often the Overlooked: Special Teams
With each passing season in the NFL, contracts continue to grow. TV deals, stadium upgrades, and collective bargaining agreements drive up the yearly salary cap and how much each player on the fifty-three-man roster should be paid is increasingly important. Is the quarterback not only the perceived most important position but also the most important monetarily? Are there any trends in how the last ten Super Bowl champions spread their money throughout their roster? The highest paid position on all those teams, how the teams at the bottom of the league distributed their salary cap and any surprise spending will all be explored in this nine-part series on positional spending in the NFL.
 
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Covering the Pass: Secondary
With each passing season in the NFL, contracts continue to grow. TV deals, stadium upgrades, and collective bargaining agreements drive up the yearly salary cap and how much each player on the fifty-three-man roster should be paid is increasingly important. Is the quarterback not only the perceived most important position but also the most important monetarily? Are there any trends in how the last ten Super Bowl champions spread their money throughout their roster? The highest paid position on all those teams, how the teams at the bottom of the league distributed their salary cap and any surprise spending will all be explored in this nine-part series on positional spending in the NFL.
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The Middle of the Defense: Linebackers
With each passing season in the NFL, contracts continue to grow. TV deals, stadium upgrades, and collective bargaining agreements drive up the yearly salary cap and how much each player on the fifty-three-man roster should be paid is increasingly important. Is the quarterback not only the perceived most important position but also the most important monetarily? Are there any trends in how the last ten Super Bowl champions spread their money throughout their roster? The highest paid position on all those teams, how the teams at the bottom of the league distributed their salary cap and any surprise spending will all be explored in this nine-part series on positional spending in the NFL.
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Is it All in the Trenches? Defensive Line
With each passing season in the NFL, contracts continue to grow. TV deals, stadium upgrades, and collective bargaining agreements drive up the yearly salary cap and how much each player on the fifty-three-man roster should be paid is increasingly important. Is the quarterback not only the perceived most important position but also the most important monetarily? Are there any trends in how the last ten Super Bowl champions spread their money throughout their roster? The highest paid position on all those teams, how the teams at the bottom of the league distributed their salary cap and any surprise spending will all be explored in this nine-part series on positional spending in the NFL.
 
 

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