2024

How Does RPI Effect College Baseball and the NCAA Tournament?
The Future of Football Evaluation: Impact% and Defensive Rating (DEFRAT)
Should the Lions Have Kicked the Field Goal?
Fielding: Does It Matter?

2023

Combating Sports-Related Human Trafficking: Samford Students Offer Expert Consultation to Key Sports Organization
NFL Coaching: Improving or Declining Performances
The Tale of Two Teams: A Look at the 2023 World Series
Swinging Rackets, Slam Dunks, Touchdowns, and Goals: Which One Attracts More Fans
“Moving Day” …how important is it really?
A Look Back: The 5 Best SEC Championship Games in History
Spending Smart: A Comparative Look at Areas of University Spending Within Football Programs and Their Effect on Wins From 2005-2022
Analyzing NBA Playoff "Risers" and "Droppers"
Top 10 World Series Hitting Performances
Top 10 World Series Pitching Performances
The Numbers Don’t Lie
Predicting NBA MVP Contenders
Why Not Winning a National Championship is the Best Thing That Could’ve Happened to Alabama Football
Using Machine Learning to Predict the NBA MVP
Are Rookie Running Backs Worth Drafting in Fantasy Football? An Analysis of Player Value in Each Year of NFL Experience
Analyzing NBA Player Sentiment through Reddit
7 Things I Learned from Working NASCAR at Talladega
Drive for Show, Putt for Dough?
Top 10 NBA Finals Performances
Does Controlling the Pace Win NBA Games?
Sabermetrics 101: Understanding the Calculation of WAR
Machine Learning Uncovers Nine Distinct Player Types in the NBA
Behind the Data: Where is CrossFit Most Popular in the United States?
The Interesting Connection Between Southwest Airlines and the Super Bowl Champions
How I Built a Competitive NFL Prediction Model with Only Five Statistics
A Look Back: Legendary Performances by Running Backs in Super Bowl History
A Look Back: Legendary Defensive Performances in Super Bowl History
A Look Back: Legendary Quarterback Performances in Super Bowl History
A Look Back: A Few of the Greatest Super Bowl Performances by Wide Receivers
Exploring Key Analytic Measurements to Predict the Super Bowl LVII Winner
In the Trenches: Quantifying Performance vs Expectation for NFL Offensive and Defensive Linemen
An Interactive Dashboard to Explore 2022 World Cup Data
Missed Potential: An Evaluation of Tua Tagovailoa’s Sponsorship Opportunities

2022

Will the Real U.S. Soccer Fans Please Stand Up
A Once Unmovable Object: What happened to Alabama’s Elite Defense?
Determining the Best College Programs for NFL Success
Sponsorship Shank or Hole in One? Assessing Tiger Woods’ partnership with Monster Energy and the sponsorship landscape of the LPGA and PGA Tour
The Quarterback Effect According to SBRnet
A New Football Quarterback Statistic Tries to Assess What Matters Most
Sports Brand Affinity Among Universities
Die-Hard or Fair-Weather Fans? Ranking All 32 NFL Fan Bases
Do Yellow Cards Impact Chances of Winning in European Pro Soccer? It Depends on Which Country You Play In
Predicting World Cup Success
How does UAB Football bounce back after Coach Clark’s retirement?
How Possession and Opening Goals can Predict Relegated Teams in the Premier League
Professional Soccer Technical Reports
Sponsorship Slam Dunk or Absolute Air Ball? : A Breakdown of NBA Sponsorship by Social Media Affinity
Statistical Insights: When Should I Cross the Ball in Soccer?
Determining Rivals Based on Social Media Activity
How Did Ronaldo’s Return to the Premier League Affect Manchester United’s Performance?
Can Harry Kane become the second All-time scorer of the EPL and surpass Wayne Rooney?
xG For The Win: Analyzing Expected Goals in the USL
MLB Winning Percentage Breakdown: Which Statistics Help Teams Win More Games?
Freddie Freeman and Matt Olson Comparison
NFL Naming Rights Sponsorship: Who’s Getting the Best Return on Investment?
Analytics Predicts These Five Golfers Will Crush It in 2023
A Breakdown of NHL Naming Rights Sponsorship by Social Media Affinity
A Breakdown of MLB Naming Rights Sponsorship by Social Media Affinity: Which Brands Need to Become Free-Agents and Which Brands Need a Max Contract?
Samford University Center for Sports Analytics and WARC Partner to Develop Effective Fundraising Strategies for the LA Dodgers and 76
Social Media Big Data and NIL Value for College Football Players
Using Decision Tree Algorithms to Test the Accuracy of NBA Playoff Predictions
Hank Aaron Award Winner Analysis
The Slow Growth of Data Analytics in the Football

2021

Defying All Odds: The Story of the 2021 Atlanta Braves
The 90-Point Ride
The Best College Basketball Programs for NBA Success
How Do High School Rankings Affect NBA Success?
Cracking the Code: Does Path to the Pros Affect NFL Quarterback Success?
Gooooaaaallll: Euro 2020 Broke All the Records
MLB Sponsor Report Card: Chevy, Mastercard, and Camping World Best in Class While Taco Bell Struggles
EURO 2020 - So Many Goals! Why?
MLB All-Star Game 2021 Predictions Pre-Picks
Liverpool FC's Social Media Fan Base Continues to Grow Largely because of Player Connections and Other Ties to Liverpool
All-Stars vs Snubs: Who Are the Best MLB Has to Offer?
Chelsea FC’s Social Media Following May Not Come from Where You Would Expect
The Magic Goal Differential For Survival in Big 4 European Football Leagues
Second Year Syndrome: Why Promoted Bundesliga teams Take Longer to Find Stability than Teams in the Serie A, La Liga, and EPL
Where Should NFL Teams Invest Their Financial Resources?
Ronald Acuna Jr. is a Future MVP
Sports Analytics Student Research Highlighted on Sports Talk 99.5 FM
HD Intelligence Brings Advanced Analytics to College Basketball
Does RPI give an unfair advantage to Power Five conferences in College Baseball?
Gone Pro: Another Alumnus Scores Big-League Opportunity
Did Minimal Crowds in 2020/2021 Impact College Basketball Home Team Performance?
Students Attend Baseball Analytics Conference
Samford’s March Madness Leaderboard 2021 - Sweet Sixteen
Samford’s March Madness Leaderboard 2021
Join Samford’s March Madness Matchup 2021
What’s Wrong With College Basketball’s Blue Bloods This Year & How Can They Still Make the NCAA Tournament?

2020

A Forecasting Model to Predict Where Leeds United F.C. Will Finish in the Table
The Most Important Member of an MLB franchise
The US Women’s National Team Uses Data Analytics to Continue their Success
Analyzing Collegiate Baseball Lineups: The Power Five
A Crash Course in Soccer Analytics
A Crash Course in Basketball Analytics
Leeds United’s Explosive Growth Amongst Generation Z Football Fans
2020 World Series: A Study on the Rays and Dodgers Lineups
A Crash Course in Analytics in the MLB
Center Summer Intern Presents Research at Prestigious Carnegie Mellon Sports Analytics Conference
Democrats vs Republicans: An Analysis of 4.4 Million Social Media Followers of the Two Parties
American Solidarity Party: An Analysis of Social Media Followers
Poll: College Students Think NFL Should Implement COVID Bubble Strategy, Favor College Football Over NFL
Which League Most Effectively Engaged Fans During the Pandemic?
Optimizing Collegiate Baseball Lineups with Seqnzr: A Pilot Study
Leeds United’s Relegation Survival Magic Number is ????
A Look at the 2020 NBA Defensive Player of the Year Race
A Look at the 2020 NBA MVP Candidates
A Deep Dive into Leeds United’s Growing Fanbase in Argentina
The Problem with No Fans at the NBA Bubble in Orlando
The Problem with the Neutral Courts at the NBA Bubble in Orlando
Using Data to Determine Baseball’s Most Disappointing Teams
Analysis: Which Power 5 College Basketball Conference has the Strongest Home Court Advantage?
The Future of NFL Data Analytics
Esports Win Probability: A Role Specific Look into League of Legends
Which Metrics Best Predicted NBA Success Last Season?
Fields of Dreams: Geospatial Characteristics and Baseball Success (Part 2)
Fields of Dreams: Geospatial Characteristics and Baseball Success (Part I)
Does Social Media Engagement Help Teams Improve Attendance?
Validating pitchLogic: Assessing the New “Smart” Baseball
Athlete Branding: Does Social Media Presence Impact NBA Players’ On-Court Salaries?
Tanking: The NBA's Pressing Issue
A New Metric for Measuring MLB Outfielder Defensive Potential
Devising Better Training Routines for Outfielders
How Analytics is Changing the Game for Sports – and Academia
The Growth of International Players in the NBA
Who are XFL Fans ? A Deep Dive into the Social Media Data of Followers of the XFL
What Happened to These NBA Power Houses?
Entering the NBA Draft: What Factors Dictate Career Earnings for Top Prospects?
Podcast: World Renowned Sports Psychologist Discusses Sports Analytics with Dr. White on The Secrets to Winning Podcast

2019 Blog Posts

Overpaid? or Underpaid?
Tickets for The Generation
Is the Madden Curse a Reality or a Myth?
Hershel Walker is the Greatest College Football Running Back in History, and He Proved it in Just Three Seasons
Is Kirby Smart really Mark Richt 2.0?
Is Simone Biles the GOAT of Gymnastics?
The Power Behind Alabama Football’s Social Media Strategy
The Branding Effect: Do the Teams with the Best Logos Drive the Highest Merchandise Sales?
Is Artificial Intelligence Really Preventing Injuries?
Nike Caught in the Crosshairs of the Trade War
Study: NFL Sponsors Score Big
Fans Want NFL to Crack Down Harder on Bad Behavior
Despite NFL Missteps, Research Says Fan Engagement Has Increased
Will the Transfer Portal Make College Football More Competitive?
Summer of the Transfers in Europe
Social Media and European Football
The Bright Future of the MLB
Which Power 5 Conference Has the Most Fair-Weather Fans?
Who is Hailie Deegan, and why could she become the new face of NASCAR?
An Analysis of NBA Teams’ Spending by Position for the Upcoming Season
The Most Important Aspect to Winning Football Games from Last Year’s NFL Season
Why Having This Year’s Winter Classic at the Cotton Bowl is a Genius Marketing Move by the NHL
Top 10 Teams with the Best Odds to Win the 2020 NBA Finals
The Best Teams Heading Into the 2019 College Football Season
MLB Teams with the Best Odds of Making a World Series Run
Tennis’s Big 3: Who is the GOAT?
What Does It Take to Win at a Superspeedway?
Every Team’s Best Player from the Las Vegas Summer League
Is the Nashville Predators' Offseason Setting Them Up for Success?
Should the NBA Eliminate the One-and-Done Rule?
The Progression of Giannis Antetokounmpo
Batting, Pitching, or Fielding: What’s Most Important in Today’s MLB?
Is the MLB Juicing Baseballs This Season?
Is America’s Favorite Pastime Becoming a Thing of the Past?
All-Star Game Snubs: Big Data Proves Devers, Escobar and Albies Should be Playing Tonight
Statistically Speaking, U.S. Dominates Women’s World Cup Again
NBA Players in Which Positions Offer the Greatest ROI?
Are Top Punters a Necessity for NFL Teams?
How College Football’s Final Four Made It There: Offense or Defense?
The Greatest PGA Tour Season of All Time
If You’re a Fan of Underdogs, Which Grand Slam Tournament is a Must-Watch?
Does the SEC Offer the Best Fan Experience in College Football?
Ranking the Best Coaches in College Basketball Today
What Wins World Series Championships: Pitching, Batting, or Fielding?
How Important Are Home Runs in a Power Hitting Period?
How Have Recent #1 Overall Draft Pick Quarterbacks Performed in the NFL?
Scoring Low on the PGA Tour
The Best NBA Finals Performances of All-Time
Does Defense Actually Win NBA Championships?
Are Teams Living or Dying by the Three in Today’s NBA?
2019 NFL Power Rankings: The Top Half’s Reasons for Optimism
Setting Realistic Expectations for Zion
Is the King’s Reign Over?
How to Win It All in a Passing League: Run the Ball
Quantifying the Home-Court Advantage in the NBA Playoffs
Largest Soccer Fan Study Ever Reveals Surprising Insights
March Madness: Do “One-and-Done” Players Win National Championships?
Gen Z Sports Consumption Research
Statistical Tools for March Madness Bracketology
Can Birmingham Harness the Unifying Power of its Newest Sports Team?
The Quintessential Sport for Entrepreneurs?
The Moneyball Science
Measuring Professional Sport Sponsorship Success - Part 5, NHL
Measuring Professional Sport Sponsorship Success - Part 4, NFL
Measuring Professional Sport Sponsorship Success - Part 3, NBA
Measuring Professional Sport Sponsorship Success - Part 2, MLS
Measuring Professional Sport Sponsorship Success - Part 1, MLB
Measuring Professional Sport Sponsorship Success with Twitter Data
Alabama and Auburn Fans and Super Bowl LIII
Research Compares Fan Bases of Super Bowl Contenders
New Partnership Opens Door for MLB / College Baseball Sports Analytics Internships for Samford Students
The Art of Positional Spending in the NFL
Often the Overlooked: Special Teams
Covering the Pass: Secondary
The Middle of the Defense: Linebackers
Is it All in the Trenches? Defensive Line
Is it All in the Trenches? Offensive Line
The Importance of the Skill Positions: Tight End
The Importance of the Skill Positions: Wide Receiver
The Importance of the Skill Positions: Running Back
It's Not All About the Quarterback
NFL Conference Championship Preview
Should I Stay or Should I Go? Should Rays Ownership Make a Move?
Are Free Tickets or a New Stadium Answers to NFL Low Attendance? Just Ask the Buccaneers or Falcons
Center’s Research on College Football Fans Highlighted on Fox 6 Good Day Alabama
Big Data Correctly Predicts Surge in NFL TV Ratings for 2018 Season
Why You Might Get In Cheap To The 2019 National Championship Game
By the Numbers: Data Analytics and Its Growing Effect on Golf

2018 Blog Posts

Research Compares Fan Bases of College Football Playoff Contenders
Google PageRank: A New Metric for Gauging NBA Team Quality
Ronald Acuña Jr. and Past NL Rookie of the Year Winners
Study Finds NFL Social Media Relevance Up 9.38%
Why Do the Top Clubs Remain the Top Clubs?
That Battery that Powers Atlanta
Giving Professional Tennis Players A Chance
Now is the Time to Capture MLS Crowd
The Truth about Sabermetrics
The Tiger Effect
MLB: Might be America’s Pastime, Not America’s Present
2018 NFL MVP Candidates: Quarterbacks
Are Sponsorship Sales About To Soar?
Don’t Tread on ML(u)S
Is it worth moving to another city for struggling NFL franchises?
Lacrosse, a Lopsided Sport
Dr. Pepper’s “Fansville” Campaign a Big Hit with Millennials
Patrick Mahomes: The Future of the NFL
Does Ezekiel Elliot Make Dak Prescott?
The Future of the Miami Marlins
Do You Believe in (Fitz)Magic?
2018 NFL Support: A Preview
Tua Rolling for the Tide: What Analytics Shows About Alabama’s QB’s 3 Games In
Minor League Baseball, Optimistic for Attendance
Drama Leads to Fanatics Revenue Boom
Major League Soccer’s Peculiar Viewing Trends
Classic Brandings, New Beginnings
Game On! Samford University and SAS Team Up to Generate Sports Analytics Talent
Attracting Fans to Venues in a Digital World: Engaging Spectators in Non-Traditional Ways
Fanatics’ Marketing Competitive with Amazon in Sports Merchandise
Tiger Woods Comeback Story Boosting Golf TV Ratings
National League Cy Young Preview
The Takeover of Young Managers in MLB
Wins and Losses Not a True Indicator of College Football Success
Turner Field vs. SunTrust Park: How Attendance Has Compared in New Park
The Barrage from the Bronx Bombers
State of the Union: MLB Attendance
Is Football Still America’s Favorite Sport?
College Football: Does It Really “Just Mean More” in the South?
The U.S. Open Should Take Its Talents to South Beach
2018 Fantasy CFB Preview
How the EPA is Revolutionizing the NFL
College Football Uniforms: Winners and Losers
Is LeBron James the Most Popular Basketball Player of All Time?
How Mercedes Benz Stadium is Changing the Game
Hansen and Singletary: Names to Know for 2018 CFB
Does NIKE Rule More Than Just the Basketball Shoe Market?
Does College Football Polling Favor Certain Conferences and Teams?
3 Reasons Atlanta United is Ranked Among Global Soccer Blue Bloods for Attendance
The Curse of the MLB Home Run Derby
Boogity, Boogity, Boogity…Let’s Not Go Racing, Boys: Attendance Problems Facing NASCAR
NBA: Have Super Teams Made the Game Unwatchable?
Nike Just Did It and Is Still Doing It Today!
Is Chipper Jones the Greatest Third Baseman of all Time?
Why is Data Analytics So Important in Sports?
Using Basketball Sales to Predict Regional Differences in the Development of NBA Players
Younger Generation Driving Fantasy Football 2.0
They Don’t Call It Hotlanta for Nothing: Atlanta is Home to the Hottest MLS Team Around
Esports Event Participation: Will People Come Watch?
College Football Attendance: Immune to Declining Attendance?
LeBron James: The Best and Worst Thing to Happen to Cleveland
High Ticket Prices and the Secondary Market: Do the Jets have the right idea?
With NASCAR Viewership Declining Could F1 Revive Motorsport Popularity in the U.S.?
Study Finds Strength of Schedule Key to Increasing College Football Revenue
How Aaron Nola has Helped Turn the Phillies Around
The NBA was Built by Super Teams
Can the Rays' New Stadium Save the Team?
NBA Summer League Becoming Money Making Machine
Is the NBA Salary Cap Getting Out of Hand?
The Best Receiver You've (Probably) Never Heard Of
To the West They Go
A Review of NBA Mock Drafts
VAR: The Unsung Hero of Fox’s 2018 World Cup?
Analytics and the Astros: Data Analytics didn’t win the Astros a Championship Over Night
Times Are Changing: How Bleacher Report Has Turned the Social Media Platform of Sports Upside Down
The Cost of Stadiums to Host a World Cup
Return to Form: Todd Gurley’s Resurgence
Why Minor League Baseball is so Appealing to Fans
The Effectiveness of a First Pitch Strike
The Best Colleges and Conferences for NBA Prospects
How FIFA Will Lose Out with the USA’s Absence
In Defense of the Three: The Boston Celtics
Ben Simmons’ Unconventional Dominance
MLB Attendance: A Problem or Propaganda
The Impact and Early Growth of the Vegas Golden Knights
The NBA Pushes for Dominance
Stanley Cup Playoffs Features Most Irrelevant Team in U.S. Professional Sports
Higher the Angle, Better the Player
Who Has the Best Eye in Baseball?
Gerrit Cole: Reinvented
Who Pulls More Weight on a Pitching Staff?
Samford Student Chase Tripi Talks Sports Marketing
80 Facts About Nike
Call to the Bullpen: More Often and More Effective
What Makes Shohei Ohtani So Good?
Should Starters Be Pitching Late Into Games?
The Struggle for Brand Affinity in Pro Cycling
NBA Experiences Surge in Popularity in First Half of Season
Center Executive Director Talks College Football on National Sports Radio Show
Stop Dropping Gloves? What Analytics Says About NHL Fighting
Data Proves It: Chicago Has the Most Loyal Fans Across All Leagues
The Loss Heard ‘Round the World: The Cost of a World Cup with no USMNT
Big Bucks in Sports: Forbes Edition
Another Indicator of the NFL's Growing Trouble: The Decline of Fantasy Football
The Dark Ages of Ultimate Frisbee
Stats Show That LeBron Might Have Found the Fountain of Youth?
One Rule Changed an Entire League
The Tommy John Surgery Explosion in the MLB
Big 4 Youth Sports Taking a Big Hit
Why the NFL’s Ship is (probably) Not Sinking
A Billion Dollar Industry: Are Naming Rights Worth the Money?
3 Reasons Why the NFL Should Create a Women’s League
Which Sports Properties Have the Highest Relevance in the Gaming Community?
Nike: The True Winner of the College Football National Championship
Have College Students Become Less Interested in College Basketball?
Are Jersey Ads the Hot New Trend for 2018?
Is Football Now America's Pastime?
Have Flat-Seam Baseballs Changed College Baseball?
Soccer City USA: Is Atlanta United’s Support Sustainable?

2017 Blog Posts

Why The SEC Dominates all of College Football
Who Dominates the Bowls Between the SEC and ACC?
Overtraining and Overuse Injuries Causes Burnout in a Young Athlete
The “Hot Hand”: Myth or Reality?
Could Data Analytics Make Human Scouts/Evaluations Obsolete In the MLB?
Is the NFL on a Long-Term Decline?
Developing Diehards: The Power of Marketing Sports to Children
Relevance Rankings Related to NFL Draft Picks, Fan Attendance
Most Relevant Social Channels to Sports Fans
Center Hosts Tampa Bay Lightning VP of Marketing on Campus
Strava: The Social Fitness App Revolutionizing City Planning
Samford University Launches First Center for Sports Analytics
Inaugural Faculty Fellows Named for Center
Tampa Bay Lightning Marketing Vice President to Visit Samford
Center for Sports Analytics Releases College Football Relevance Rankings
Center for Sports Analytics Releases Mid-Season Update to NFL Relevance Rankings
Students Hit Grand Slam with Gen Z Presentation at Nike WHQ
The Numbers Behind Replay Reviews and Why They’re Good for Baseball
The Relationship Between Popularity and Profitability in College Football
eSports and the Decline of Traditional Sports
Nike Dominates College Football, and it Shows No Signs of Ever Letting Up
Small Patch, Big Value
The Louisville Slugger vs Demarini Bat Battle in College Softball
Performance Isn’t the Only Factor of Fan Loyalty
Should Women's Sports Build Independent Brands?
Astros Win Strong Justification for Sports Analytics
Alabama, LSU Top SEC College Football Relevancy Rankings
Sabermetrics Killing Taco Bell’s Steal a Base, Steal a Taco World Series Campaign
Are we witnessing the end of parity in MLS?
A Few Very Costly Cupcakes
Data Shows Travel Teams Killing Youth Sports
Is the NBA Moving to Positionless Basketball?
Wear Red and You’ll Win Gold
Samford University Center for Sports Analytics College Football Relevance Rankings
Big Data Driving MLB Teams to Build Success on Defense
The Fans of Tomorrow: Cultivating Relationships Through Analytics
Anthony Rendon: The Nationals Unsung Superstar and Best 3B in Baseball
Expanding the Zone: How Catchers Are Stealing the Show
Introduction to NFL Relevance Rankings
Rise of the Long Ball In MLB
The Great Debate: Promotion and Relegation in American Soccer
Samford Students Prepare for Presentation at Nike World Headquarters In Oregon
Are Sac Bunts a Thing of the Past in Baseball?
Research Finds MLS and NHL Top NFL in Fan Experience
Atlanta United FC Most Successful Expansion Team Ever?
Trump Trumps the NFL: How the 2016 Presidential Race Caused Declines in NFL Viewership
Regardless of the Outcome of National Championship, Nike is the Real Winner
Is Fantasy Football and Its Casual Fanbase Driving or Destroying NFL Viewership?
Navigating the Business Aspects of Youth Sports

2016 Blog Posts

Why the 2015 World Cup is a Turning Point for Rugby
Why These Social Media Platforms Could Hurt ESPN
Major League Baseball Continues to Experience Major Success
Why the Fitness Industry Can Thank Instagram for Double Digit Growth
Will Changes in Format Lead to Changes in Fan Engagement?
Living in a Fantasy World
Can American Football Become an International Game?
London: Tops in NFL Average Attendance for 2015
What Makes an Unforgettable Super Bowl Commercial?
Cam Newton: Super Bowl Viewership Jackpot?
NBA All-Star Festivities: Helping the NBA Where It Hurts the Most
3 Reasons Why the Saint Louis Rams Moved to Los Angeles
Under Armour: The Advantage of Being A Perpetual Underdog
NBA China and the Globalization of Basketball
Kobe Bryant's Farewell Tour: Sincere Goodbye or Marketing Genius?
LeBron James Signs Lifetime Nike Deal
Grand Slam: Increase in Attendance equals Increase in Prize Money
The Kings are Making Their New Castle
eSports: A Market Preparing to Explode
Grits, Sweet Tea and.... Hockey?
Spend it Like Beckham
How the NBA and NCAA March Madness Success is Hurting the WNBA
NBA Attracting a Diverse Population of Fans with the Most Recent Campaign
Social Media has Changed the Sports World
Breakdown of Professional Sports Salaries and its Issues
Fantasy Sports: Hot or Not?
Ohio State: the Biggest Nike Contract Ever
Is the Trend Towards Healthier Living Hurting Sports Attendance?
NBA’s Possible European Expansion: Feasible or Too Ambitious
Youth Travel Baseball's ROI
The Digital Dilemma
Baseball is Turning to Virtual Reality and Analytics to Enhance Training
A Green Jacket’s Sponsorship Exclusivity
Artificial Turf, Enhancing Child Safety or Simply Diminishing Health?
VISA Attains Global Success in “Go World” Campaign
Adidas Want Nike to “Fear the Beard” in Basketball
Thunderstruck: How the Tampa Bay Lightning are Becoming the Future of Hockey
Whistle While You Watch
Will the Astros Less is More Approach Work Again?
Is Titin Tech new competition for Nike and Under Armour?
Michael Jordan: Player and Brand
3 Reasons Why Notre Dame Football Will Never Join a Conference
Yale is a BIG Step for Under Armour
The Psychological Power of a Marketing Slogan
Why TV is Becoming #Outdated for Sports Consumption
Endorsing Athletes that Fit Your Brand’s Image
The Oregon Effect: Should College Football Uniforms Build Brands or Brand Tradition?
College Football Uniforms: Motivation or Distraction?
Why Alabama College Athletic Teams Gain High Revenue
3 Reasons Why MLB Shouldn’t Tap Into Virtual Reality Just Yet
Female Athletes: Going for the Gold
The Olympics: Ultimate Sports Marketing Platform
More than Just a Uniform
Olympics, Good or Bad for the NBA?
The Challenge that comes with being an Olympic Athlete
Robbing the Stars: An American Pastime
Super Teams, a Super Problem
MLS Goes Head to Head with the NFL
Where has the money gone? Sports Logo Apparel Trends
Major League Soccer: On the Rise
Big Spenders in College Football
Same Game, Different Pay
Professional Teams Succeeding in the Technological Era
National Association of Collegiate eSports
First Time Ever: Virtual Reality Comes to College Football Masses This Weekend
SEC and College Football: Is it Still the Dominant Conference?
What Do Arnold Palmer and Paul Pogba Have in Common? They are Marketing Masterminds.
Who Owns the Market? Adidas or Nike?
Does Winning Really Make a Difference for the Chicago Cubs?
World Series Tickets for Cubs: Priceless?
Does Doping Hurt Brands?
“This is My Brand” - Cristiano Ronaldo Pens Dizzying Lifetime Contract with Nike
NFL Using Celebrity Twitter Ambassador to Live-Tweet Tonight's Game
New Research Shows NFL Players Kneeling During National Anthem Significantly Hurting Viewership
How Much Do Sponsorships Really Matter?
Reasons Why the Packers Have the Most Fan Loyalty
Social Media Analytics Reveals Much About NFL Mexico Fans
Big Data Shows NFL has a Long Way to Go to Win Over Mexico
A Monster of a New Sponsorship
Big Data Reveals the DNA of Iron Bowl Rivalry
Major League Baseball: A New Frontier?
Sponsorships in the NFL: How Much Do They Matter Compared to MLB
College Football’s Game of the Year By the Numbers
Mercedes-Benz Superdome Dominating the Sponsorship Game
Why Do Some NBA Organizations Fail to Attract Fans While Others Don’t?
The NFL: Dying or Adapting?
College Football Playoff Economics: It's David vs. Goliath x 2
MLS Cup Makes Viewership History

2015 Blog Posts

Sports Marketing Students Pitch Fan Engagement Strategy to the NBA in New York City
Sports Industry is Changing One Tweet at a Time
The Sky is Falling is the Claim of Many After Auburn Athletics Reports $13.6 Million Operating Deficit
Nike Electrifies Sports Industry with Phenomenal Q2 Sales Numbers
Manchester United: The Most Dominant Brand in U.S. Sports
The Most Discredited, Serially Corrupt Organization on the Planet
Liverpool FC Has the Most Agreeable Fans?
Liverpool Sponsor Uses $135 Million Relationship for Social Justice
How Shocking Decline in Youth Sports Participation is Hurting America's Game
Do Professional Athletes Really Use What They Endorse #LeBron #McDonalds
Research Finds Fans Attending Games Are More Responsive to Sponsors' Activation Than Fans Viewing Games on TV
Why the 2015 Stanley Cup Finals Have Been Such a Big Success
Can Stephen Curry Propel Under Armour Past Nike?
A Decade After Retirement and the Jordan Brand is Still Pulling in $2.5 Billion Per Year for Nike
Can Nike Propel Oregon to a College Football National Championship?
Social Sharing is the New Future of Sports Marketing
Can Spongebob Squarepants Win Millennials Over to NASCAR?
Facebook Saw 9 Million People Posting About the 2015 FIFA Women's World Cup Final
Soccer's Coming-of-Age Moment on the American Sports Scene
Sports Events as a Communication Platform and the Impact on Destination Branding
The Cutting Edge of Social Media in Sports Branding
How Red Bull Rewrote the Book on Sports Marketing
Birmingham Mayor Bell Got It Right Advocating for BikeShare Program
Wimbledon Aces Its Social Media Strategy
“Swipe Right Night”: Finding True Love at a Sporting Event
Could There Be A Fifth Major In The Future For Golf?
The Honeymoon Period of the Women’s World Cup: Is It Here to Stay?
America's Love Affair with Soccer Extends Well Beyond the World Cup
Increased Profits in Running Industry: Are Non-Traditional Events to Credit?
Will the WNBA Survive Until Its 25th Birthday?
Has Women’s Soccer Reached Equality?
Samford University Basketball Player Emeka Ikezu Ranks NBA Free Agents
NBA to Play First Game in Africa
Deandre Jordan: “Scared” Coward or Pioneer for Change?  Why the NBA Moratorium Should be Lifted
Samford University Athletic Events Going Nationwide on ESPN Platforms
Landmark Study Finds Community Investment in Cycling Projects Produces $20 in Economic Benefit for Every $1.50 Invested
Why Television Needs the NFL
Major League Soccer Winning the Twitter Battle for Fan Engagement
The Daily Fantasy Sports Industry is Starting to Turn Heads
MLS Gets Into Daily Fantasy Sports
Dixieland is King of College Football
Why Has NFL Attendance Declined by 2.5 Million?
North, South, East, West: Who Watches Baseball Best?
Will UFC Land a Knock Out Punch on Traditional Boxing?
CrossFit: Concerns Arise with Dramatic Growth
What Birmingham Can Learn From Toronto's 2015 Pan American Games Hosting Experience
Remember 1970's PBS Show Soccer Made in Germany?
New Network's Success a Testament to the Power of Soccer among Fanáticos in the U.S.
The Power of the Manchester United Brand for Sponsorship Success
5 Reasons why U.S. Soccer Needs the Middle East
Breaking the Glass Ceiling: How Alex Morgan’s Appearance on the Cover of a Video Game will Advance Women’s Sports
Branding Strategies of the Big Four: Nike, Adidas, Reebok, Under Armour
North, South, East, West: Who Watches Rugby Best?
Product Placement and Sports Marketing
Is Baseball Still America’s Pastime?
Changing the Game: How Smartphones are Impacting College Football Fandom
Golf's Number One Enemy - TIME
Viruses Infected Lakes Big Problem for 2016 Olympics in Brazil
Samford University Athlete Carson Howe Tells Us Why Athletes Should Think Before They Click!
Is Skratch Labs going to be serious competition for Gatorade?
Fascinating Look at 15-Year Market Share Trends for Sneaker Industry
Samford University Baseball Player Heath Quinn Predicts Super Bowl Sleepers
Levi's Reinventing its Brand via Sports
Samford Sports Marketing Student Blake Gardner Rebuts Idea that Baseball is Dead
College Football Ticket Sales: Not a “One Size Fits All” System
College Football Gets its Own Version of NFL RedZone
Understanding Fans in the Stands: NFL vs College Football Attenders
Who Had the Greatest Influence on Which Team You Support?
Why Isn't Serena Williams' Greatness Translating Into Sponsorship Deals?
NFL Loses Millions of Female Fans Over Last Two Seasons
Birmingham's Opportunity to Shine on the International Stage has Arrived
Birmingham Sets Tennis Viewership Record for ESPN
Unprecedented Interest in College Football After Week #1
Professor White Talks to the Al Jazeera Network about Serena Williams' Lack of Marketability
Deflategate Propels Patriots Game to Record Viewership
How Under Armour Uses Equity-Based Athlete Sponsorship Deals To Catch Nike
Birmingham Sets All-Time U.S. Women's National Team Southeast Attendance Record
Why the NFL Loves Sundays Down South
The Impact of Concussions on Southerners' Favorite Game
Alabama Football Sacks Notre Dame in National Appeal Battle
Saving the Game of Golf: FedEx Cup Holds the Key
eSports: Millennials' Most Popular Global Spectator Sport
The Silver Lining of Declining Game Attendance
Where Does All That Money Go? Bankruptcy Amongst NFL Retirees
New SEC Commissioner Greg Sankey Takes the Moral High Ground Regarding Gambling
Minor League Baseball Experiencing Major League Success
Wilson Launches “My Wilson” Branding Campaign
Auburn Fans Demonstrate Greater Loyalty to Sporting Goods Sponsor Than Alabama Fans
Live Streaming Hitting Baseball Attendance Hard
Chicago Blackhawks: Winning On and Off the Ice
Reversing College Football's Declining Attendance Trend
How Will Hockey's World Cup Impact the Game's Popularity?
Samford Women's Soccer Player Anna Allen Asks, Who Kicks Harder, Men or Women?
Mercedes-Benz's HQ Move to Atlanta Influences Falcons' Billion Dollar Sponsorship Deal
Auburn Signs Most Lucrative SEC Apparel Deal Ever with Nine Year Under Armour Contract Valued at $78.1 Million
MLB Postseason Sees Increase of 31% in Viewership in Critical Female Millennial Demographic
NWSL: Doing it for the Love of the Game
MLB and the Glass Ceiling: Will it be Shattered?
Engaging Millennial Fans in the Ever-Changing Social Media Landscape
Liverpool, AC Milan and Manchester City Fall Far Behind Competitors in Key Strategic Revenue Engine
Samford's Brock School of Business Students Spend Day Shadowing Tampa Bay Buccaneers' Executives
Savior or Villain: The Impact of Advanced Analytics on Baseball
The Jarryd Hayne Train: Fast-Tracking Australia into the NFL Market
Driving the Baseline of Increasing Fandom: What Makes the NBA Stand Out to Millennials
What MLB Fans Lack in Youth They Make Up for in Dedication
Is College Football Becoming a Luxury Good That Only the Wealthy Can Afford?
Live and $urvive on the 3: How Golden State is Revolutionizing the NBA
Pac-12 Supports “Entrepreneurial” Student Athlete Money Making Methods
Baseball's Not So Hot in Hot-lanta Anymore
Alabama Crimson Tide Gets Creative in Tackling Declining Student Attendance
#WeWillRise: Teams Use Social Media to Rally Fans After a Big Loss
When Will NBA Jerseys Add Sponsors?
Samford University students create and execute marketing plan for volleyball game
Alabama vs Auburn College Football Survey Contest for Charity
Sponsors: How Far Will They Go?
How the Paris Attacks Affect the Sports World
El Clasico: Real Madrid and Barcelona Offer Window to the World
European Research Suggests LSU Should Think Twice Before Firing Les Miles
State of Alabama Likes College Football Like No Other
Miami Dolphins Host Brock School of Business Sports Marketing Students 
New Research Reveals Key to Attracting Younger Fans
Fallon’s Fun, Fresh Take on Fandom
Black Friday Shopping Advice: Buy NIKE for Teens!
The Shifting Landscape of Sponsorship in Major League Soccer
FOX Sports and MLS Partner to Increase International Exposure
Statistically Speaking Nike Dominates College Football
What Makes a Good Sponsorship Deal?
Why Colleges Are Worried About Declining Student Sports Attendance
Don’t Say a Peep … or Should We Say Don’t Tweet a Peep
How the Nashville Predators Won Hardcore SEC College Football Fans Over to Hockey
Does Big Money in College Football Equal Big Success?
eSports: The New Frontier for Sport Properties
SEC on CBS: A Match Made in Heaven
ESPN Offers College Football Playoff New Year’s Eve Tux Collection
Best Practices for Social Media Fan Engagement
Let’s Make a Deal: MLB Players and Owners
How GoPro is Revolutionizing the Fan Experience
NBA Globalization: A Three Pronged Strategy
College Athletics: Fundamentally Flawed Business Model or Money Making Machine?
How a Four-Win Team Makes the Most Money in College Football
Fantasy Sports Cost Companies Over $1 Billion Per Week in Lost Worker Productivity
“Tested Tough”: Columbia Sportswear’s New Campaign Building Off a Record-Setting 2014
$205 Million Later, Football’s New Controversial Advertising Kings

2014 Blog Posts

2014 Brock School of Business College Athletics Financial Outlook
Michigan Football Fans Win Long Suffering Award
SEC Football Ultimate Fan Engagement Index Released
College Football Social Media
Big 12 Social Media Reach
PAC 12 Social Media Reach
ACC Social Media Reach
Big 10 Social Media Reach
SEC Social Media Reach
College Football Fan Engagement Index