Deflategate Propels Patriots Game to Record Viewership

Published on September 14, 2015 by Darin White  

Deflategate propelled the NFL's opening weekend game involving the Patriots and Tom Brady to record numbers. According to Cynopsis Media:

  • 27.4 million viewers watched the game making it the second most watched NFL Kickoff game in history
  • The contest registered a national household rating of 16.2/28, also the second best ever.
  • NBC Sports Live Extra’s live stream of the game generated record-setting digital numbers with fans consuming more than 32 million minutes
  • The game was the highest-trafficked non-Olympic, non-Super Bowl live stream in NBC Sports Digital history