Working in the sports industry is incredibly alluring, yet notoriously hard to crack. Ever since the Oakland A’s Billy Beane used his “Moneyball” big data analytic approach to successfully compete against MLB big spenders, analytics across the world of sports has exploded. Teams are using analytics to improve the fan experience and team performance. From customized game day experiences for fans to optimal game strategy for teams, the world of sports is experiencing a major paradigm shift thanks to big data.

It is common for sports teams at the professional and college level to have two different sports analytics departments. One department focuses on business-oriented application of data and includes analytics for ticket pricing, sponsorship activation effectiveness, fan loyalty analysis, promotions, social media, fan engagement and operations management. The second department focuses on player and team performance and includes optimal lineup analysis, player scoring for recruiting and draft analysis, player salary optimization, simulation of games and analysis of game tactics.

To prepare individuals for a career in one of these exciting fields, Samford's Center for Sports Analytics partners with Brock School of Business to offer rigorous sports analytics curricula for mathematically gifted and highly motived candidates paired with a real-world analytics internship in the sports industry.

Analytics Track Options

Preferred Internship Program

The Center for Sports Analytics Preferred Internship Program offers exclusive internships to students seeking to complete one of the three sports analytics career preparation tracks. Students should apply at the end of their sophomore year and must maintain a minimum GPA requirement of 3.0 to qualify.

Application Process

Students are selected annually through a rigorous application process in the spring of their sophomore year. The program seeks students who have demonstrated high standards of scholarship, outstanding personal character, and serious educational aims. Admission to the program involves a careful analysis of (1) academic records, (2) character references, (3) clarity of educational purpose, and (4) extracurricular activities which reflect the applicant’s potential for success in the highly competitive sports industry.

GPA Requirement and Application Deadline

Students may apply for admission to the program during their sophomore year if they have an overall GPA of 3.0 or above. Spots in the program are limited. In order to receive full consideration, applicants must have their application and recommendation letters completed no later than March 10th. However, the Admission Committee prefers students to complete the application early in the fall semester to give them time to get to know the candidates before the March 10th deadline. Students that apply after March 10th will be placed on a waiting list and only admitted if a spot comes open in the subsequent year.

Applicants with an overall GPA below 3.0 should turn in an application before the March 10th deadline and then plan to take MARK 301 and DATA 301 during the summer or fall of their junior year. On rare occasions students with an overall GPA below 3.0 have been admitted if a spot is open and they perform well in MARK 301, DATA 200, DATA 201, and DATA 301.

Admission into the Brock School of Business

Students applying to gain admission into one of the three sports analytics tracks are simultaneously applying for admission into the sports marketing program in the Brock School of Business. Thus, students must gain admission into the Brock School of Business in order to participate in the sports analytics program. Students admitted into the sports analytics program are “deferred” and cannot start the program until admission into the Brock School of Business is accomplished. Students who successfully complete the program will graduate with one of the six Brock School of Business majors (marketing, finance, economics, management, entrepreneurship, accounting) and concentrations in both sports marketing and data analytics.

Please turn in the completed application to Dr. Darin White in 301 H Brock School of Business. Students should also ensure that their LinkedIn page is complete as it will be viewed by the Admission Committee as part of the process.

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