Los Angeles Dodgers Foundation Utilizes Samford Students to Analyze Charitable Marketing Campaign
Over the past year, a group of Samford University sports marketing and analytics students conducted research analyzing a recent charitable marketing campaign for the LA Dodgers Foundation.
Streitmatter’s Personal Childhood Experience Leads Him to Samford for Sports Data Programs
After a neurological disorder temporarily halted his playing days as a child, Samford junior Austin Streitmatter's love for sports grew and his passion for the support side of sports evolved, bringing him to Samford where he is enrolled in the sports data programs.
Women in Sports Study Publicized by International Media Outlet Sports Business Journal
Samford’s Center for Sports Analytics, in partnership with Tigris Sponsorship & Marketing, has completed a study that takes a holistic look at the collective and individual reasons that sports fans may or may not watch women’s sports and aims to provide pathways for improvement. In August 2021, the study was publicized by the Sports Business Journal.
Samford Hosts Tip-Off Lunch to Welcome Birmingham Squadron to Community
On Monday, Aug. 2, Samford University’s Brock School of Business and Center for Sports Analytics hosted a lunch event welcoming the NBA G League’s Birmingham Squadron to the Birmingham community.
Brock School of Business Junior Shares Real-World Experience Through an Internship Combining Data Analytics and Sports
Jerrod Abee, a junior from Gainesville, Georgia, is studying economics with concentrations in sports marketing and data analytics. In addition to his studies, he is an intern in Samford’s Center for Sports Analytics. Here he discusses his experience working with the Samford football team as a part of his internship and how it has helped enhance his knowledge of the intersection of data and sports.
Study by Samford University Center for Sports Analytics Finds that Lack of Crowds Helped Visiting Teams this Season
Findings from a recent study by the Samford University Center for Sports Analytics illustrate the truth behind the “home-court advantage.”
Samford’s Center for Sports Analytics Garners International Attention
The work of Samford's Center for Sports Analytics has recently been highlighted in numerous national and international media, expanding opportunities for Samford students.
New Sports Business Concentration to Change the Game for Samford M.B.A. Students
As the popularity of the business of sports grows each day, the need to fill jobs in the industry is also peaking. To fill this need, and to provide a new option for students to diversify their professional portfolio, Samford’s Brock School of Business has added a sports business concentration to its M.B.A. program. This new graduate program is well-equipped to change the game for Samford students as they prepare for successful careers in the sports business industry.
Chick-fil-A Taps Sports Marketing Students for Multimillion-Dollar Sponsorship Analysis Project
Three Samford seniors recently completed a semester-long capstone research project analyzing the return on investment of Chick-fil-A’s three-year, multimillion-dollar sponsorship with two Alabama universities. The students sought out to better understand the effectiveness of a partnership Chick-fil-A has with the athletic departments from The University of Alabama and Auburn University for the “Road to the Iron Bowl” marketing campaign.
Global Brand Collaborates with Sports Marketing Program
At the Coca-Cola headquarters in Atlanta, 10 seniors in Samford University’s sports marketing concentration presented months of research identifying how the global brand could leverage their sports partnerships to better engage Generation Z. The presentation, which served as the students’ capstone project, was representative of a collaboration between several partnerships between the program in Samford’s Brock School of Business and worldwide corporate brands.
Samford Center for Sports Analytics Reports Research Results of National NFL Fan Study
Samford University Center for Sports Analytics in partnership with Tigris Sponsorship and Marketing recently conducted a national survey with a panel of self-reported NFL fans. The research is a three-part series design to identify how fan engagement weathers during league controversy.
Samford Female Sports Marketing Students Attend ESPNW Summit
Women participating in Samford’s sports marketing concentration seized an opportunity of a lifetime at the end of the school year—the invitation to attend the ESPNW Summit in Brooklyn, New York.
Atlanta Braves Executives Partner with Samford to Provide Mentorship Opportunities for Students
When you’re a student looking to break into the sports industry post-graduation, nothing could be more helpful than having a mentor already working in the business to advise you. Thanks to several Samford programs, the sports marketing concentration in Brock School of Business and the sport administration major in the School of Health Professions’ Department of Kinesiology, many students are receiving the ultimate mentorship opportunity through a partnership with executives from the Atlanta Braves organization.
New Data and Sports Analytics Lab Opens Innovative Door of Opportunity for Samford Students
On Friday, March 1, Samford University’s Brock School of Business held a ribbon cutting ceremony and grand opening for its newly constructed M. Chad Trull | Krowten Capital LLC Data and Sports Analytics Lab.
Birmingham Legion FC Partners with Samford Center for Sports Analytics for In-Game Strategy
Samford’s Center for Sports Analytics was recently chosen by the city's first professional soccer team, Birmingham Legion FC, as a key data analytics partner. The center will derive data-driven insights to enable more sophisticated, precise match strategy before, during and after matches.
Center for Sports Analytics Plays Important Role at Major International Sports Awards Gala
Samford University’s Center for Sports Analytics played an important role at the 2018 Yahoo Sports Technology Awards, a major international sports awards gala in London, England.
Engaging the Next-Gen Fan: Sports Marketing Seniors Experience Ultimate Opportunity
The presentation, “Engaging the Next Gen Fan,” focused on strategies to engage Gen Z in the stadium, through social media and through community engagement.
Tampa Bay Lightning Vice President Talks Sports Marketing with Samford Students
In order to grow, strengthen and protect that culture and community, Blankenship and the marketing team have strategically chosen to put all of their investments into the fan experience.
Samford Students Share Insights on ‘Modern Warrior’ at Nike World Headquarters
Students spent months conducting a deep dive on football players in middle and high school, or as Nike refers to them, the Modern Warrior.
Samford Business Major Johnson Part of Winning Adidas Intern Team
Samford University senior Jay-Mike Johnson was part of a six-member team that won the Summer Intern project at Adidas U.S. headquarters in Portland, Oregon.
Samford University Launches First Center for Sports Analytics in United States
Samford University has launched the first Center for Sports Analytics in the United States.
Senior Sports Marketing Student Chosen for Coveted ESPN Internship
Samford sports marketing student Grace Bowes got to live her dream as a summer intern at ESPN.
Sports Marketing Students Pitch Fan Engagement Strategy to the NBA in New York City
The sports marketing program at Samford’s Brock School of Business made a national impression on the world of sports as a team of seniors recently returned from New York City, where they pitched their strategic marketing plan aimed at increasing fan engagement within the millennial generation to Jason Kaufman, vice president, market research and analytics, for the National Basketball Association.
NASCAR Executive Encourages Business Students, Discusses Crisis Management
What a student learns in the classroom will be applicable in the business world, a NASCAR executive told students in Samford University’s Brock School of Business.
Samford to Offer Sports Marketing Program
Samford University's Brock School of Business is adding a sports marketing concentration and course offerings to its curriculum in the fall of 2013.
Business School Partners With AON
Samford University's Brock School Professor Darin White's MBA class recently completed an international sports marketing project examining Aon plc's sponsorship of one of the most well-known sports team in the world -- Manchester United Football Club from the United Kingdom.