Published on December 27, 2017 by Cassidy Williams  

Whenever you attend a basketball game, sometimes there is a player that makes one shot, then another, then another, and before you know it they have 15 points in one quarter. Some players say that in this streaky state, it’s almost as if the 18 inch-wide rim expands to the diameter of a bathtub. Kobe Bryant says, “You get in the zone and try to stay there. You don’t think about your surroundings or what’s going on with the crowd or the team. You're locked in.” Fans that witness this special type of performance shout phrases like, “He’s on fire!” or “He’s got the hot hand!” This phenomenon of the “hot hand” is defined as the “putative tendency for success (and failure) in basketball to be self-promoting or self-sustaining.” This article explores and analyzes evidence to see if the “hot hand” is truly psychological momentum or if it is just a cognitive illusion.

The Popular Belief

Psychologists from Stanford University and Cornell University, Robert Vallone, Amos Tversky and Thomas Gilovich investigated the validity of this “hot hand” idea. First, they took a survey of what basketball fans believe. They strategically chose a sample of fans that play basketball occasionally and watch at least 5 games per year. The results found 3 key statistics: “91% of fans believed that a player has a better chance of making a shot after having just made his last two or three shots than he does after just missed his last two or three shots…96% of fans thought that after having made a series of shots in a row… players tend to take more shots than they normally would… and 84% of fans believed that it is important to pass the ball to someone who has just made several shots in a row.” NBA players themselves echo these same beliefs. Gilovich et. al interviewed the players from the team they analyzed in this study, the Philadelphia 76ers, and found that “6 out of 8 players reported that they have felt that after having made a few shots in a row they know they are going to make their next shot… 5 thought they had a better chance of making a shot after hitting the last two or three… 7 of 8 think they tend to take more shots than normal… and all of the players believed it was important to pass the ball to the player with the so-called ‘hot-hand’.”

Analysis of the Philadelphia 76ers

These same psychologists conducted a study during the 76ers 1980-1981 season. Philadelphia’s team statistician recorded field goal records of individual players for 48 home games. Based on the graph, we can see that Julius Irving has a pretty consistent probability of making his next shot regardless of if he is missing or making his shots (52-53%). On the other hand, Bobby Jones actually has a higher probability of making his next shot after 3 misses (61%) than after 3 makes (53%). Therefore, it is evident that there is no consistent pattern between makes, misses, and the next shot.

Hot Hand Chart

NBA Annual Shootout Contest Study

Published authors in the Journal of Sport & Exercise Psychology, Jonathan Koehler and Caryn Conley, conducted another study of the hot hand by focusing on the annual shootout contest held during NBA All-Star Weekend. The study took videotapes from four contests in the 1994-1997 contest and studied the scoring patterns of the shooters during all four rounds. The study first performed a “runs analysis” on the data from each of these 23 shooters. A “run” was defined as “a set of one or more hits and misses.” Half of the shooters had fewer sets of made or missed shots than was expected of them (52%) and the other 48% had much more sets of made or missed shots. If the hot-hand hypothesis were true, the shooters would have fewer runs, but the data proves that this is only true half of the time. After collecting the “runs” data, they compared these numbers to each player’s base-rate shooting success. The results found that these shooters made 57.3% of their shots following streaks of three or more hits, and 57.5% of shots following streaks of three or more misses. This data further supports the fact that a player does not necessarily need to have the hot hand in order to increase their likelihood of making their next shot.

Shootout contest chart


From these two data collections, we can see evidence of the hot hand just being a cognitive illusion. In the two graphs to the right, it is obvious that there is no distinct correlation between field goal percentage and points scored/number of attempts. So, how can this be? Why is this idea not true? Brett Green, who presented his analysis of the hot hand as it pertains to the MLB, raises an interesting explanation as to why this could be in basketball. He says that a player who is considered to be “hot” is exceeding his/her teammates shooting percentage, assuming they took their normal types of shots and defensive attention. As a result of being “hot,” the player will attempt more difficult shots and eventually lower their marginal shooting percentage. Therefore, “hot” shooters are “unlikely to exhibit a higher shooting percentage than they typically realize."

MIT Sloan Chart


In the 2008 March Madness season, Steph Curry of Davidson College scored 40 points, 30 of which were in one half, and 24 of them were three-pointers. In 1991, Craig Hodges of the Chicago Bulls, scored 19 three-pointers in a row. These seemingly superhuman performances are incredible to watch, but even harder to rationalize and explain. Does making shots increase confidence-level and pump adrenaline to the point that a player’s mental state completely changes? Does the repetition of perfect form produce more perfect form for future shots? Jonathan Koehler concludes this fallacy best by asserting, “declarations of hotness in basketball are best viewed as historical commentary rather than as a prophecy about future performance.”

This blog post was written by Samford University student Cassidy Williams.


Gilovich, Thomas, Vallone and Tversky. (1985). “The Hot Hand in Basketball: On the Misperception of Random Sequences.” Retrieved November 12, 2017 from

Green, Brett, Jeff Zwiebel. (February 19, 2016). “The Hot-Hand Fallacy: Cognitive Mistakes or Equilibrium Adjustments? Evidence from Major League Baseball.” Retrieved November 10, 2017 from

Koehler, Jonathan, Caryn A. Conley. (2003). The “Hot Hand” Myth in Professional Basketball.” Retrieved November 8, 2017 from

Miller, Joshua, Adam Sanjurjo. (March 26, 2017). “Momentum isn’t magic-vindicating the hot hand with the mathematics of streaks.” Retrieved November 10, 2017 from