For Nonbusiness Majors
Any Samford major can add a marketing minor to his or her major.
Equips Students with Marketing Skills
Samford's marketing minor equips students with a foundation in marketing and the skills needed to explore opportunities in advertising, sales, market research, retailing, product management and public relations.
Solid Course Work
Developed by Brock School of Business faculty, the curriculum emphasizes products and services marketing in the corporate and nonprofit organizations. With a curriculum comprised of just 21 credits, the minor is suitable for students enrolled in nonbusiness degree programs who want to include marketing knowledge in their skillset as they pursue their careers in nonbusiness or business settings.
Courses
- Introduction to Data Analytics
- Principles of Macroeconomics (or Microeconomics)
- Principles of Marketing
Four additional marketing electives from the following:
- Sports Marketing
- Retailing
- Social Media Marketing
- Marketing Research
- Marketing Communications
- Consumer Behavior
- Topics in Marketing
- Professional Selling
- Service Marketing
- Sales Leadership
- International Marketing
- Customer Relationship Management
- Marketing Internship
If you need further information about this minor, please contact Heather Averett, director of graduate and undergraduate student services, by emailing heaveret@samford.edu.
