Published on March 27, 2018 by Morgan Black  
Darin White at Kiwanis

Darin White, Executive Director of Samford University’s Center for Sports Analytics, served as the keynote speaker for the Kiwanis Club of Birmingham’s meeting on March 20.

During the presentation titled “How Big Data is Fundamentally Changing the World of Sports,” White focused on how analytics are changing sports and how they are impacting the way games are played.

The Center for Sports Analytics, established in 2017, is a one-of-a-kind, university-level center seeking to promote the ethically-centered, rational inquiry into issues at the burgeoning intersection of big data, analytics, and sports.

“The Center for Sports Analytics is helping us prepare our students for the industry,” White said. “It helps us create and maintain relationships within the sports industry for our students to make connections they will need to find jobs upon graduation. Having the opportunity to share with this esteemed group of Birmingham leaders about the emerging opportunities for students in sports analytics is an honor.” 

White went on to discuss the three general purposes of the Center: to sponsor educational activities, provide a forum for industry professionals and students to learn about sports analytics, and to foster growth and innovation in sports through analytics.

At the lunch-time meeting, White touched on how the Center is helping Birmingham: it provides a new way to attract top students to the area, builds relationships in the sports industry, and gains international exposure for Samford and for Birmingham.

In his speech, White appealed to the crowd when telling them about a project his students recently completed which was to determine which sports team is really most dominant in terms of fan base size in the state of Alabama: University of Alabama or Auburn University.

White was introduced by fellow Kiwanian and Samford’s Director of Athletics Martin Newton and was also joined at the head table by former Kiwanis President, Vice President for Business and Financial Affairs, Buck Brock.




Learn more about the Center for Sports Analytics.

Samford is a leading Christian university offering undergraduate programs grounded in the liberal arts with an array of nationally recognized graduate and professional schools. Founded in 1841, Samford is the 87th-oldest institution of higher learning in the United States. Samford enrolls 5,791 students from 49 states, Puerto Rico and 16 countries in its 10 academic schools: arts, arts and sciences, business, divinity, education, health professions, law, nursing, pharmacy and public health. Samford fields 17 athletic teams that compete in the tradition-rich Southern Conference and ranks 6th nationally for its Graduation Success Rate among all NCAA Division I schools.