Published on August 26, 2022 by Kameron Brown  
new sports analytics board members

For the first time in the program’s ten-year history, the sports marketing advisory board is welcoming three graduates of the sports marketing program in the Brock School of Business to its table, Jordan Bellar ’13, Cameron Cambell ’09, M.B.A. '13 and Will Cavanaugh ’15.

“After ten years, we finally have some alums of the sports marketing program that are far enough along in their careers that it makes sense to add them,” said Darin White, chair of the Entrepreneurship, Management, and Marketing Department.

White is the founding coordinator of the sports marketing and analytics program and the sports marketing advisory board in the Brock School of Business. White says the new appointments to the board are a sign of the health and longevity of the program.

“We have had the program for ten years and now we have arrived at a full circle moment,” said White. “When you come and join our program you are joining the lifelong Samford sports business family. We never lost contact with all three of these guys, we have been in touch and involved in their careers every step of the way. In all three cases, all were finding ways to help current students even before they joined the board.”

The sports marketing advisory board works to bring speakers to campus, establish relationships for students both in and outside of the classroom, and cultivate a viable job market for Samford graduates entering the field of sports marketing.

Bellar currently serves as vice president of partnerships for Tribe Gaming, Cambell currently serves as associate commissioner of business affairs at Conference USA and Cavanaugh is working with Leagues at Nielsen Sports.

“In so many ways we have watched God grow our influence, expand our territory and bless us with so many amazing relationships,” said White. “These new additions to the board are an indication of our program taking another step towards maturity.”

Samford is a leading Christian university offering undergraduate programs grounded in the liberal arts with an array of nationally recognized graduate and professional schools. Founded in 1841, Samford is the 87th-oldest institution of higher learning in the United States. Samford enrolls 5,791 students from 49 states, Puerto Rico and 16 countries in its 10 academic schools: arts, arts and sciences, business, divinity, education, health professions, law, nursing, pharmacy and public health. Samford fields 17 athletic teams that compete in the tradition-rich Southern Conference and ranks 6th nationally for its Graduation Success Rate among all NCAA Division I schools.