Photo Virtual Reality App Baseball
Play ball! Samford Computer Science Students Collaborate with the Center for Sports Analytics to Develop a Virtual Reality Pitching App 
Samford University computer science students in Howard College of Arts and Science partner with the Center for Sports Analytics in Brock School of Business to develop a virtual reality pitching app for baseball.
Photo Barbara Cartledge at Graduation
Barbara Cartledge Reflects on Two Decades of Service
When Barbara Cartledge started at Samford University in 2004, Brock School of Business had two majors, two graduate programs and two concentrations. Today, Brock School of Business has grown to seven majors, seven minors, seven concentrations, along with the growth of the two graduate programs. With Cartledge’s steadfast guidance and leadership, undergraduate enrollment in Brock School of Business has surged by more than 150% within two decades and academic opportunities only continue to blossom.
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Samford’s Center for Sports Analytics expands its European presence with a multi-layered project for Cambridge United soccer
Cambridge United F.C. commissioned Samford's Center for Sports Analytics to provide data-driven insights to assist in its efforts to get promoted. After working nearly a year on the project, Samford business students traveled to Cambridge, England, to presents their research and proposal to a group of club executives.
 
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Data, Degree, Draft: Smith Culminates Samford Experience with NFL Analytics Research and His Own Run in 2024 NFL Draft
At Samford University, each student has a unique story to tell about their experience, and this is certainly true for recent graduate Chandler Smith. A student-athlete and now two-time Brock School of Business graduate, Smith culminated his Samford experience with his capstone NFL data analytics project, a walk across the commencement stage, and his own run in the 2024 NFL Draft.
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Shipt and Landing Founder Inspires Business and Education Graduates During Spring Commencement
On Friday, April 26, Samford University awarded 299 degrees to graduates of Brock School of Business and Orlean Beeson School of Education. Bill Smith, founder of Shipt and Landing, was presented with an honorary Doctor of Commerce degree before delivering his commencement address.
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Brock School of Business Student Research Facilitates Cross-disciplinary Conversations
Samford University’s Brock School of Business was well represented at the third annual Student Research Colloquia on April 19. The Research Advisory Collaborative, in partnership with the Office of Research, is a public forum where both undergraduate and graduate Samford students present their scholarship and research.
 
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Brock School of Business Announces 2024 Faculty Awards
On Friday, April 12, Samford University’s Brock School of Business announced its faculty award recipients which recognizes faculty members for excellence in the areas of teaching, research and scholarship, and service to the school. The awardees are selected by their faculty colleagues.
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Brock School of Business Distributes 2024 Scholarships and Awards
In April, Samford University Brock School of Business hosted several awards ceremonies recognizing the hard work of its students. Nearly $300,000 in scholarships were awarded to deserving business students to apply to tuition for the 2024-25 academic year.
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Samford Students Finish #2 in the Nation in Insurance Case Study Competition
Samford University Brock School of Business students recently participated in the Intercollegiate Insurance Sales (Case Study) Competition hosted by Florida State University where they finished 2nd in the nation. This is the third consecutive year that a Samford team has advanced to the finals of this prestigious competition
 
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Samford Center for Sports Analytics to Sponsor Inaugural Sullivan to Beasley 5k Fun Walk to End CTE
The Center for Sports Analytics in Samford University’s Brock School of Business will host the inaugural Sullivan to Beasley 5K Fun Walk to end CTE (Chronic Traumatic Encephalopathy) on Samford’s campus this Saturday, April 20, at 10 a.m.
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Preparing Christian Business Leaders: Kirkpatrick Class Builds Firm Foundation for Integrating Faith in the Workplace
Samford University Brock School of Business’s guiding principles are formed around one goal: preparing Christian businessmen and women to lead in today’s global business environment. Paired with robust academic rigor, this mission provides a firm foundation upon which students can lean on when they enter the workforce.
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Johnston Steps Up to the Plate with Tik Tok’s Favorite Baseball Team
McKinley Johnston, sophomore marketing major with a sports marketing concentration in Samford University’s Brock School of Business, is gearing up for an exciting internship with the Savannah Bananas this summer.
 
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Matthew Madden’s Dreams Take Flight in Brock School of Business
Samford University senior Matthew Madden’s journey through Brock School of Business has been nothing short of transformative. As an economics major, , Madden’s experiences have opened various professional doors.
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Peters and Mertz Paper on Human Trafficking on Social Media and its Implications for Brands Recognized as Best in Track by Society for Marketing Advances
Courtney Peters and Breanne Mertz, assistant professors of marketing in Samford University’s Brock School of Business, were participants in the Society for Marketing Advances (SMA) annual conference on November 8 - 11, 2023 in Fort Worth, Texas.
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Samford Sports Business MBA students make an impression at the prestigious Case Cup
On the last weekend in February, Samford University sent a team of four Sports Business MBA students to compete in the Case Cup at the National Sports Forum in Pittsburgh. It was the first time the school had been invited to participate in the premier case-style competition for aspiring sports industry professionals.
 
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New Vulcan Materials Company/Bennie Bumpers Scholarship Supports Samford Risk Management and Insurance Students
The Vulcan Materials Company/Bennie Bumpers Endowed Scholarship supports students studying risk management and insurance and honors the career of Bennie Bumpers '63.  
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Brock School of Business Real Estate Concentration Opens New Professional Doors for Students
Samford University’s Brock School of Business launched its new real estate concentration for business majors in the fall 2023 semester. Since its launch, the concentration has grown quickly. The program offers students a multifaceted toolkit for understanding the intricacies of the real estate industry, including property markets, investment strategies and real estate law.
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The Legacy of Samford’s Ladies: Women’s History in the Archives
The university has watched the history of women in Alabama unfold from the ratification of the 19th Amendment, civil rights, shifting workplace dynamics, notable missionaries, authors, government leaders, and much more.