Published on August 20, 2021 by Morgan Black  
White Darin

Darin White, professor of marketing and executive director of Samford's Center for Sports Analytics, spoke to the Birmingham Business Journal  (BBJ) regarding the return of live sporting activities. 

Many activities were postponed or canceled over the last year due to the strains of the COVID-19 pandemic. According to the BBJ's story, "Birmingham’s local sports executives say the outlook has improved since the beginning of the pandemic, but challenges remain."

In the article, White says that it will take time for sports organizations to see numbers return to prior years' attendance levels and sales, but fans are excited for the return of live games.  

Read the full story here. 

Samford is a leading Christian university offering undergraduate programs grounded in the liberal arts with an array of nationally recognized graduate and professional schools. Founded in 1841, Samford is the 87th-oldest institution of higher learning in the United States. Samford enrolls 5,791 students from 49 states, Puerto Rico and 16 countries in its 10 academic schools: arts, arts and sciences, business, divinity, education, health professions, law, nursing, pharmacy and public health. Samford fields 17 athletic teams that compete in the tradition-rich Southern Conference and ranks 6th nationally for its Graduation Success Rate among all NCAA Division I schools.