Samford University public relations students Sarah Kate Bennett, Haley Pruett and Jarece Tillery led a campaign to educate college peers about the importance of organ donation April 27-30. They developed the project as part of a National Organ Day Awareness Competition (NODAC) organized by the Public Relations Student Society of America (PRSSA).
The Samford PRSSA chapter members focused their campaign on the popular Instagram social media platform, with posts highlighting donation facts, individual stories of donation recipients, and the group’s partnership with Alabama’s Legacy of Hope organization. A mid-week video featured Samford alumna Megan Hilt, who was the featured survivor at the American Heart Association’s Birmingham Heart Ball in March.
Samford’s National Organ Donation Awareness Campaign continues to encourage Samford students, faculty, and staff to follow their Instagram page to review the completed parts of the campaign and help raise awareness of the need for organ donations.