Published on February 23, 2021 by Sean Flynt  
PRSSA Campaign
Two of the creative products developed for the award-winning campaign

Samford University public relations students Delaney Dotson, Jenna Goethel, Grace Moore and Aubrie Strange learned in January that they earned the November Pacesetter Award from the Public Relations Students Society of America (PRSSA). The award, which recognizes a chapter’s success in the areas of membership, national participation and/or chapter development, honors a fall project of Samford’s PRSSA chapter.

The Samford PRSSA chapter’s goal for the fall project was to spread awareness of public relations as a career option and major, and to educate students at six Birmingham-area Christian high schools about how they can pursue public relations careers.

The team members developed a media kit that included a video presentation, fun quizzes and infographics, personal contact information for each of team members and information about how students could reach out to PR professionals and leaders in the national PRSSA organization.

The latest honor is the chapter’s second Pacesetter Award for work in the fall. Its leadership in the PRSSA Reimagined virtual learning and networking project earned the honor for September.

 
Samford is a leading Christian university offering undergraduate programs grounded in the liberal arts with an array of nationally recognized graduate and professional schools. Founded in 1841, Samford is the 87th-oldest institution of higher learning in the United States. The Wall Street Journal ranks Samford 1st nationally for student engagement and U.S. News & World Report ranks Samford 37th in the nation for best undergraduate teaching and 97th nationally for best value. Samford enrolls 5,758 students from 48 states and 22 countries in its 10 academic schools: arts, arts and sciences, business, divinity, education, health professions, law, nursing, pharmacy and public health. Samford fields 17 athletic teams that compete in the tradition-rich Southern Conference, and ranks 3rd nationally for its Graduation Success Rate among all NCAA Division I schools.