Published on May 3, 2021 by Sean Flynt  
Paper Eliza CEO Eliza Bishop
Paper Eliza CEO Eliza Bishop

Samford journalism and mass communication majors developed a detailed professional public relations campaign for Samford alumna Eliza Bishop ’20 this spring. Bishop, a marketing and finance graduate, is the CEO of Paper Eliza, a Birmingham-based custom paper and stationary company conceived when Bishop was a student.

Paper Eliza is thriving, and students Carson Caulfield, Olivia Matherne and Quinn Peeper offered to help it expand via a project created as part of Nia Johnson’s Public Relations Practicum II course. They established clear, measurable objectives and developed strategies and tactics that included new marketing materials, best-practice social media guidance and a special public event highlighting Paper Eliza and related vendors.

The students implemented the campaign in March and concluded the project with a formal assessment of its impact, reporting many new industry partnerships of the kind the client most wanted, growing media interest in the company, and successes across all of the company’s social media platforms, including a 133.3% increase in followers for the client’s Pinterest account.

“As a whole, our PR campaign for Paper Eliza should be evaluated as extremely successful,” the students wrote in their assessment. “By using our communication skills, personal connections and lessons from our course curriculum, our team enhanced the Paper Eliza brand.”

 
Samford is a leading Christian university offering undergraduate programs grounded in the liberal arts with an array of nationally recognized graduate and professional schools. Founded in 1841, Samford is the 87th-oldest institution of higher learning in the United States. The Wall Street Journal ranks Samford 1st nationally for student engagement and U.S. News & World Report ranks Samford 37th in the nation for best undergraduate teaching and 97th nationally for best value. Samford enrolls 5,758 students from 48 states and 22 countries in its 10 academic schools: arts, arts and sciences, business, divinity, education, health professions, law, nursing, pharmacy and public health. Samford fields 17 athletic teams that compete in the tradition-rich Southern Conference, and ranks 3rd nationally for its Graduation Success Rate among all NCAA Division I schools.