Published on March 16, 2021 by Ashley Smith  
Arts Addy Awards

Birmingham, AL – On Friday, February 26, 2021, the Birmingham chapter of the American Advertising Federation (AAF Birmingham) hosted their 63rd annual American Advertising Awards celebration to honor excellence in advertising. While this year’s event was celebrated virtually for the first time in the club’s history due to COVID-19, over two-hundred members of the creative community gathered via Zoom to celebrate the outstanding work of Birmingham agencies, corporations, nonprofits, universities, and freelancers. 

Professionals and students submitted over 350 pieces of work in this year’s competition, which were judged in mid-February by professionals from Austin, Chicago, and New York.  Categories include sales and marketing; online interactive; elements of advertising; film, video and sound; and cross-platform campaigns, among others.

 AAF Birmingham is the local Birmingham, AL affiliate of the American Advertising Federation that supports the vibrant and talented Birmingham advertising community. The American Advertising Federation represents 50,000 professionals with 130 corporate members and 210 college chapters. 

Samford students took home eight student Addy Awards.  From the School of the Arts Division of Art and Design, Caroline Mangum received two Silver ADDYs for Sales Promotion Packaging and Social Media ads related to her Perfect Strangers Brewing Co. creative. Senior Noah Stalcup received a Silver Addy in Publication Design for The Narniad. Grace Ann Perry took home a Silver ADDY Award for magazine design with Music Worth Listening To Zine. Sarah Skaggs received two Gold Addys. One for her publication cover The Bride of San Luis Rey and one for her illustration Know Her Name: Dorothy Height.  Audrey Sylvester also received a Gold Addy for her illustration AOC in Sticky Notes. The School of the Arts is grateful to the Friends of the Arts who helped cover senior’s entry fees.

Communication and Marketing StudentsStudents from Samford’s Department of Communication and Media (formerly Journalism and Mass Communication) won a Gold Addy Award for an Integrated Advertising Campaign. Under the supervision of assistant professor Dan Haun, students created an entire ad campaign for a The Stop, Drop and Run 5k Virtual Run for local homeless shelter Firehouse Ministries. The Firehouse offers emergency services (soup kitchen open to everyone, clothing closet, case management, emergency shelter) and many housing options including permanent housing (64 beds), transitional housing (59 beds), and Safe Haven, which is housing for men with mental illness (24 beds). Thanks to the creative efforts of Olivia Stein, Taylor Korte, Bennett Strange, Chad Jordan, Hannah Pellicer, Hope Dawson, Jenna Goethel, Kyle Bowman, Meg Herndon, and Zach Zavada, Firehouse Ministries raised $8,000.00. Students designed face masks, shirts, bibs, hats, posters, videos, a brand identity system, social media posts, and 2 websites for the virtual run. They were rewarded for their efforts with AAF’s Gold Addy Award for best Integrated Advertising Campaign for Consumers.