Bachelor of Arts in Commercial Music

The Commercial Music program produces creative professionals with the artistic, technological, and entrepreneurial skills necessary to thrive in the 21st century marketplace.

B.A. in Commercial Music

This program empowers students to become musicians with artistic, technological, and entrepreneurial skills to thrive in the 21^st century.

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Is This Program for Me?

A degree in commercial music allows you to carve your own path with concentrations in business, music production, performance and songwriting.

Each area of study requires general knowledge of the entire music industry culture and its highly interconnected web of people, skills, resources, technologies, and careers, as well as specific knowledge. Those who pursue careers in this field need general competencies and skills in leadership, entrepreneurship, music, financial management, collaboration, communication, business, and technology.

“I chose to come to Samford for music because the campus itself felt like home. The commercial music program just sealed the deal. ”

“Every faculty member I met made a conscious effort to have a relationship with me. I could tell there was purpose and meaning behind everything they told me. What made me ultimately go with Samford was the connections I see myself making through my time here. My goal is to be professional drummer while also working in audio engineering and live sound.”

—Jacob McLendon, freshman, commercial music with a business concentration

What Will I Learn?

The program instills and fosters a do-it-yourself attitude necessary for any entrepreneurial musician, while offering a unique approach to the commercial music industry.

Students work collaboratively with peers and professionals in the music industry in Birmingham and beyond.

Classes explore copyright, licensing, music publishing, collection and distribution of royalties, the record industry past and current, deal structures, product distribution, and the impact of rapidly changing technologies and media on the music business and culture at large.

Students are exposed to recording techniques with study and practice in recording, editing, mixing and mastering while honing audio perception skills.

Music history classes cover 19th century to present along with global music influencers.

All students benefit from classes in songwriting, music production, live performing and touring.

LAKESHORE, the Commercial Music Ensemble, provides an outlet for students to perform more contemporary genres as well as presenting original works on and off campus.

Students participate in diverse ensembles with unique performance and sound engineering opportunities from theatrical productions to worship services.

Practical experience is available on campus through University and School of the Arts-based events such as the Annual Step Sing, Your School Your City and Celebrate Christmas.

Key Skills

Audience/Fan Engagement
Audio Engineering
Branding and Marketing
Critical Thinking
Effective Communication
Entrepreneurship
Industry Knowledge and Know-how
Music Arranging
Music Production
Project Management
Revenue Stream Creation
Songwriting
Touring and Life Performance

Plans of Study

Business Concentration
Music Production Concentration
Songwriting Concentration
Performance Concentration

What Makes Us Different?

Industry Exposure

Each year, the Commercial Music area hosts a full-day symposium, How to Make it in the Music Industry, with leaders from the music industry. Past participants have included Simon Lythgoe (executive producer for American Idol) and Mama Jan (vocal producer for Justin Bieber, Usher, and Dwayne “The Rock” Johnson). 2023 will feature members of the Zac Brown Band, management for tobyMac and Ruben Studdard from American Idol. Students get an up close and personal look at the industry while making key connections for internships and future careers.

Additionally, students can attend the annual National Association of Music Merchants (NAMM) event allowing interaction with different vendors and aspects of the music industry.

Guest lecturers and artists are also part of the curriculum. Recent guests include Leland Sklar (bassist for Phil Collins and James Taylor), Chris Fryar (drums for Zac Brown Band), and Trent Fancher (drummer for Wayne Brady).

Community

The Samford community is key to the success of our students. Faculty are dedicated to empowering students and supporting them through their Samford experience and beyond.