Published on November 20, 2020 by Morgan Black

Darin White, executive director of Samford's Center for Sports Analytics and leader of the sports marketing concentration in Brock School of Business, teamed up with Kirk Wakefield, executive director of the sports, strategy and sales program at Baylor University to discuss the billion dollar sports industry on the Faith Driven Athlete podcast.
In the episode, White and Wakefield discuss what goes on behind the scenes and how both of them are helping to prepare college students for a professional career in sports.
Samford is a leading Christian university offering undergraduate programs grounded in the liberal arts with an array of nationally recognized graduate and professional schools. Founded in 1841, Samford is the 87th-oldest institution of higher learning in the United States. The Wall Street Journal ranks Samford 1st nationally for student engagement and U.S. News & World Report ranks Samford 66th in the nation for best undergraduate teaching and 104th nationally for best value. Samford enrolls 5,683 students from 47 states and 19 countries in its 10 academic schools: arts, arts and sciences, business, divinity, education, health professions, law, nursing, pharmacy and public health. Samford fields 17 athletic teams that compete in the tradition-rich Southern Conference, and ranks 6th nationally for its Graduation Success Rate among all NCAA Division I schools.