Posted by Philip Poole on 2012-10-01

By Sarah Waller


Samford University Professor of Leadership Bill Service attended the 2012 Global Business Conference in Zadar, Croatia, in September, where he presented a paper, "Cross Cultural Leadership: A Roadmap for the Journey." Service co-authored the paper with Brock School of Business Associate Dean Chad Carson.

"The paper attempts to help prepare people for working trips in other cultures," Service said. "Carson and I attempt to synergize research into guidelines for the challenges of cross-cultural leadership."

Service used his own experiences when conducting the research for the paper, citing his semester teaching abroad with Samford's London Program.

At the conference, Service was one of three Americans in attendance, and he said the biggest learning experience was simply sitting down and talking to the people around him.

"Croatia is a beautiful place, and Zadar has 3,000 years of unique history," he said. "The most fun learning experiences occurred as I sat on the beach and discussed how people live."

Sarah Waller is a journalism and mass communication major and a writer in the Office of Marketing and Communication.

Samford is a leading Christian university offering undergraduate programs grounded in the liberal arts with an array of nationally recognized graduate and professional schools. Founded in 1841, Samford is the 87th-oldest institution of higher learning in the United States. Samford enrolls 5,791 students from 49 states, Puerto Rico and 16 countries in its 10 academic schools: arts, arts and sciences, business, divinity, education, health professions, law, nursing, pharmacy and public health. Samford fields 17 athletic teams that compete in the tradition-rich Southern Conference and ranks 6th nationally for its Graduation Success Rate among all NCAA Division I schools.