Professional Sales Education Program Gets National Recognition

Published on May 8, 2015 by Kara Kennedy  
BSOB classroom

Samford University’s Brock School of Business’ Professional Selling course was recognized by the Sales Education Foundation as a notable program in its just released 2015 Annual magazine. University sales programs are recognized for building sales curricula that prepare students for careers in professional selling and help elevate the sales profession. 

Beginning with the fall 2015 semester, the Brock School of Business will offer a sales concentration to all business students for the first time. The Professional Selling course is the foundation course of the new curriculum and is complemented by Customer Relationship Management, Entrepreneurship and other business courses that round out a comprehensive sales education. All Brock School professional sales students are required to complete a 150-hour sales internship in which they gain real world selling experience.

“We are excited to formally kick off our professional sales concentration this fall," said Clif Eason, assistant professor of marketing. “More than ever, employers are seeking students, regardless of major, with good sales skills. Our program will help students develop those skills as well as learn to use tools and technologies that are essential in today’s business world. We appreciate the SEF’s recognition of our emerging program.”

Sally Stevens, executive director of the Sales Education Foundation, noted that companies should have an increased focus on partnering with the universities listed. “Top sales organizations should consider developing partnerships with these universities who are educating the next generation of professional sales people,” she said in the 2015 Annual Letter from the Editor.

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ABOUT SAMFORD UNIVERSITY -- Samford University is a premier nationally ranked private university deeply rooted in its Christian mission. Founded in 1841, Samford is the 87th oldest institution of higher education in the United States. U.S. News & World Report ranks Samford 3rd among regional universities in the South. Samford enrolls 5,509 students from 45 states, the District of Columbia and 29 other countries in its 10 academic units: arts, arts and sciences, business, divinity, education, health professions, law, nursing, pharmacy, and public health. Samford also fields 17 NCAA Division I teams that compete in the tradition-rich Southern Conference.