Gina didn’t become Alabama’s sock queen overnight. In fact, she inherited the interest from her parents in Fort Payne and has helped to keep alive the struggling sock manufacturing industry in that town, securing employment for people along the way. Her goal for the two lines of her business—Zkano and Little River—is to “make a sustainable sock” by exercising great care in the selection of materials. According to the article, “Gina handles it herself—in addition to ordering yarn, designing both lines, doing social media marketing, processing credit card orders and lying awake nights with worry.”
Sock it to ‘em, Gina. The world is better because of you.