Monday Mission, August 14, 2017

Published on August 14, 2017  

Last week the Adidas Global CEO, Kasper Rorsted, and the North American President Mark King announced that Jay Mike’s team won the Adidas Summer Intern Project.  According to Jay Mike, “Each team was assigned a trade zone in a key city.  We were then asked to do an intensive research of our area.  That boiled down to understanding the history of that area, who the people are (the demographics of the area), where are they going (hotspots in the area), and a few other data results.”  He said that his team triumphed  because of the “group’s display of collaboration and creative abilities, as well as how well our activation idea matched our target demographic.”

In words sure to bring a smile to the faculty members in the Brock School of Business, Jay Mike offered this additional commentary:  “The sports marketing program in the Brock School of Business first helped me land the highly competitive internship with Adidas at their corporate headquarters in Oregon.  They also prepared me for success by allowing me to participate in real-world, cross-functional projects while still in school.  Working as consultants for various sports teams, leagues and sports brands laid the foundation and paid huge dividends in allowing me to draw upon that experience during this project. Samford faculty are passionate about investing deeply in each and every student.  I am so grateful for all the many hours that Samford faculty have invested in mentoring me and preparing me for success in the real world.”

The world is better because of the personal attention offered to students by members of the Samford faculty.

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ABOUT SAMFORD UNIVERSITY -- Samford University is a premier nationally ranked private university deeply rooted in its Christian mission. Founded in 1841, Samford is the 87th oldest institution of higher education in the United States. U.S. News & World Report ranks Samford 3rd among regional universities in the South. Samford enrolls 5,509 students from 45 states, the District of Columbia and 29 other countries in its 10 academic units: arts, arts and sciences, business, divinity, education, health professions, law, nursing, pharmacy, and public health. Samford also fields 17 NCAA Division I teams that compete in the tradition-rich Southern Conference.