The Office of Institutional Research and Analytics (OIRA) serves Samford University administrators, deans, faculty and staff, and trustees, as well as the Alabama Baptist State Convention, the Southern Association of Colleges and Schools, the state and federal government, the NCAA, and survey designers such as US News and World Report.


The goal of OIRA is the efficient and effective generation of information needed by the administrators, faculty, and staff of the Samford community to implement policies and evaluate programs. OIRA presents information and data in a way that minimizes the time decision-makers spend interpreting data, and maximizing their ability to concentrate their efforts on the decisions at hand.

Quality Assessment and Outcomes

OIRA serves as a resource for generating outcome information, conducting needed assessments and generating meaningful results that can quickly be used by decision-makers as they undertake their responsibilities.

Policy Analysis

OIRA provides the skills and resources needed to assist policy-makers through each stage of policy analysis. These stages include evaluating policy implementation to assisting with the development of measures to allow for future assessment of the intended and unintended consequences of the policies. 

Program Evaluation

OIRA is a valuable resource for program evaluation in their ability to provide data to assist decision-makers as they implement programs, as well as assisting in designing evaluations. Program evaluation is a key tool for the Samford community to assess the design, implementation, improvement, and outcomes of programs ranging from those for entering freshmen to graduates entering the workforce. 


The factbook serves as a repository of information ranging from enrollment information to retention and graduation rates, serving as a basis for fact-based decisions and understanding of Samford characteristics.

Enrollment Management and Student Analysis

OIRA is the chief source of the data, information, and analyses necessary for enrollment management.

Creation of Enrollment Extract Files

In addition to the enrollment and various extracts needed in the non-fall terms, each fall, OIRA creates the necessary entering cohort, enrollment, projection, and financial aid extracts necessary for the completion of external and internal requests

Survey Research

OIRA serves as a key resource in the development of survey instruments for evaluating student opinion and outcome assessment as well as the analysis of results.

Periodic Publications on a Variety of Topics

OIRA periodically releases publications on a variety of topics for use by administrators as they carry out the operation of the institution.

Participation on University-wide Teams or Committees

The OIRA staff participates in and presents to a variety of university committees and workgroups. OIRA must be included on every committee or team related to the university’s administrative software system due to OIRA’s key role in reporting and providing analysis and assessment, both of which rely upon information generated from this system.


OIRA is responsible for, or assists with, the completion of a wide variety of external requests for information


OIRA plays a role in the university’s SACS accreditation and the accreditation and peer reviews of the various schools and disciplines comprising the university.

National Survey Requests and Completion of the Common Data Set

The completion of national surveys, including U.S. News and World Report, and maintenance of the Common Data Set are crucial OIRA functions in maintaining Samford University’s national reputation for academic excellence. 

National Center for Education Statistics (IPEDS)

Integrated Postsecondary Education Data System (IPEDS) reporting to the U.S. Department of Education is another key aspect to the reporting requirements of OIRA. IPEDS data serves to provide OIRA national level data for comparison to peer institutions.

Federal Government Reporting

In addition to IPEDS reporting, OIRA provides information necessary for compliance and federally mandated reporting requirements.

Alabama Baptist Convention

OIRA generates for enrollment and financial aid figures for the Alabama Baptist Convention.

Ad Hoc External Requests

OIRA assists Samford leadership and the Division of Marketing and Communication in providing accurate information and data about the university to the media, Alabama citizens and the general public.

Survey Requests

The Office of Institutional Research and Analytics (OIRA) requires that any surveyor distributing an instrument to any part of the Samford University population must first complete a Survey Questionnaire.

Please make all survey requests at least six weeks prior to the desired distribution date.

All requests must adhere to guidelines set forth by the Family Educational Rights and Privacy Act (FERPA), the Samford University Institutional Review Board (IRB), and any other relevant university, state or federal guidelines/regulations.

If your survey contains any portion of a questionnaire that has been copyrighted or is the intellectual property of another party, your survey may be subject to approval by the external entity. In such instances, you must submit documentation showing copyright approval.

Completion of survey questionnaire does not guarantee approval. For final approval of the survey, the Survey Committee will require the survey instrument in order to ensure that the collected data do not duplicate existing data and that the survey is respectful of students, faculty and staff, and their time.

All data collected is a University asset with survey data provided to the Office of Institutional Research and Analytics.

Complete a Survey Questionnaire